(USA) Senior Manager, Product Marketing
About the role
Sam's Club Connect is seeking a Senior Manager, Product Marketing to shape the go-to-market strategy for our growing In-Club portfolio, including In-Club Display, In-Club Audio, Sampling, Demos and Scan & Go. This role will help shape how advertisers engage members across the physical and digital club experience. You will partner closely with Sales, Product, Media Strategy, Operations, and other cross-functional teams to bring the advertiser perspective into product strategy and translate emerging In-Club capabilities into clear, differentiated value. In this role, you will drive go-to-market strategy for your portfolio, from opportunity assessment and Voice of Customer through product launches, adoption, and ongoing optimization. You will help identify growth opportunities, influence product priorities, and ensure new capabilities are positioned and brought to market effectively. The ideal candidate is a strategic, customer-focused product marketer who can simplify complex offerings, build compelling narratives, influence across teams, and drive adoption in a fast-moving retail media environment.
Responsibilities
- Drive GTM strategy and execution across the In-Club portfolio, including positioning, messaging, value propositions, use cases, launch strategy, sales enablement, and adoption.
- Lead opportunity assessments and support business case development for new In-Club products and capabilities, incorporating advertiser needs, market insights, business opportunity, and cross-functional considerations.
- Serve as an advocate and Voice of Customer, translating advertiser, agency, and Sales feedback into actionable product and GTM recommendations.
- Partner with Product and Engineering to ensure advertiser needs and market opportunities inform product priorities, requirements, and roadmap decisions.
- Support launches across pilot, beta, and general availability, partnering with Product, Sales, Media Strategy, Pricing, Launch Readiness, Ad Operations, Marketing, and other teams to drive readiness and execution.
- Develop compelling advertiser narratives and GTM resources, including pitch materials, case studies, FAQs, training, thought leadership, and seller enablement.
- Partner with Sales and Media Strategy to identify opportunities, monitor adoption and success measures, address barriers, and translate post-launch learnings into recommendations.
- Monitor retail media, in-store media, experiential, and digital advertising trends to identify opportunities and inform portfolio strategy.
Requirements
- 7+ years of experience in product marketing, GTM strategy, digital advertising, retail media, or a closely related role.
- Demonstrated experience developing and executing GTM strategies and product launches for complex products or solutions.
- Experience conducting opportunity assessments and developing or contributing to business cases using customer, market, competitive, and business inputs.
- Strong experience translating Voice of Customer and market insights into product and GTM recommendations.
- Strong ability to simplify complex advertising, technology, or media capabilities into clear value propositions, positioning, and customer narratives.
- Strong understanding of the advertising and retail media ecosystem and how brands engage customers across physical and digital experiences.
- Proven ability to build strong cross-functional relationships and influence across Product, Engineering, Sales, Operations, Media Strategy, and Marketing.
- Strong strategic and analytical skills with excellent written, verbal, presentation, and executive communication skills.
- Ability to thrive in a fast-paced, evolving environment, manage multiple priorities, and drive work forward.
- Minimum qualification Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
- Minimum qualification Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications
- Experience with in-store or In-Club media, digital screens, audio, sampling, experiential marketing, or commerce media.
- Experience with mobile or app-based advertising experiences connected to the physical shopping journey.
- Experience working in retail media, commerce media, advertising technology, or a multi-product ecosystem.
- Experience partnering with large advertisers and agencies to understand needs, identify opportunities, and drive product adoption.
- Master's degree in Business Administration.
Benefits
- Health benefits: medical, vision, and dental coverage
- Financial benefits: 401(k), stock purchase, and company-paid life insurance
- Paid time off: PTO, parental leave, family care leave, bereavement, jury duty, and voting
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes (amount depends on job classification and length of employment; meets or exceeds paid sick leave law requirements where applicable)
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U: company-paid education benefit program for full-time and part-time associates (high school completion to bachelor's degrees, including English Language Learning and short-form certificates; tuition, books, and fees completely paid by Walmart)
Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.
Pay
- San Bruno, California (US-08848): $117,000.00 - $234,000.00 annual salary range
- Bentonville, Arkansas (US-10929): $90,000.00 - $180,000.00 annual salary range
- Additional compensation: annual or quarterly performance bonuses
- Additional compensation for certain positions may include Regional Pay Zone (RPZ) based on location
Location
Primary location: 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America