(USA) Senior Manager, Product Marketing

Position Summary

We are seeking a Senior Manager, International Product Marketing — China to lead China market product marketing for our Performance, Brand, and Measurement solutions.

About The Role

We are looking for a pioneer in this role who will help craft, scale, and execute proven product marketing best practices from the US into China in a way that is locally relevant and effective.

What you'll do

• Serve as the voice of the China market in roadmap planning and prioritization, translating local needs, advertiser signals, and business impact into clear recommendations that support Walmart Connect growth priorities.
• Partner with Product Marketing, Product and Engineering leaders to ensure China market opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for our Chinese stakeholders and aligned to broader business goals.
• Build a deep understanding of Walmart Connect’s Performance, Brand, and Measurement solutions and use that knowledge to educate local teams on product capabilities, use cases, and market-relevant applications.
• Customize the go-to-market strategy, launch assets, messaging, and enablement so they fit China market needs and local advertiser objectives.
• Partner with local sales and cross-functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features.
• Create a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market.
• Identify market, customer, and competitive signals that affect China performance and translate them into actionable recommendations.
• Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials.
• Create and maintain local playbooks that help teams drive best-practice product usage and improve adoption outcomes over time.
• Work with regional and global partners to ensure local execution is aligned to broader product marketing strategy while still reflecting China-specific needs.
• Elevate local product marketing capability by coaching and uplifting the team’s understanding of product capabilities, market translation, go-to-market execution, and adoption strategy, while crafting and scaling proven product best practices from the US into China in a way that is locally relevant and effective.
• Report on adoption progress, key risks, roadmap implications, and opportunities to improve performance across the market.

What you’ll bring

• 7+ years of experience in product marketing, regional product marketing, go-to-market, or a closely related role.
• Experience supporting China or Greater China market needs in a product, platform, or advertising environment.
• Strong ability to translate product capabilities into clear local value propositions, messaging, and enablement.
• Experience building localized go-to-market plans, launch support, and adoption programs.
• Strong cross-functional partnership skills with the ability to influence without authority.
• Strong analytical ability to assess adoption performance, identify blockers, and recommend actions.
• Excellent written and verbal communication skills.
• Experience coaching and developing local product marketing or marketing partners.
• Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs.
• Bilingual in English and Mandarin.

Preferred Qualifications

• Experience working across full-funnel advertising solutions.
• Experience partnering with local sales teams on adoption and enablement.
• Experience scaling product marketing best practices across markets.
• Experience working in commerce media, advertising technology, platform marketing, or a multi-product ecosystem.

Why this role matters

This role helps ensure China market needs are not just heard, but clearly interpreted, prioritized, and embedded into the broader Walmart Connect growth agenda.

Additional Compensation

Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock.

Minimum Qualifications

• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications

• Masters: Business Administration