(USA) Director, Product Marketing

Position Summary

The Director of Data, Identity & Measurement Product Marketing leads the product marketing function for Walmart Connect's data, identity, and measurement portfolio. This role owns strategy, go-to-market execution, and adoption management, building a high-performing team and influencing senior stakeholders.

What you'll do

• Lead, coach, and develop a high-performing team of product marketers, setting clear expectations, providing feedback, driving performance, building future leaders, and fostering a culture of accountability, excellence, customer focus, and continuous learning.
• Own the strategy, go-to-market execution, and adoption of data, identity, and measurement solutions, ensuring customer understanding, sales confidence, advertiser value, product usage, and measurable GTM impact.
• Drive go-to-market strategy, positioning, messaging, and commercialization plans for first-party data activation, identity resolution, data collaboration and clean room solutions, attribution and incrementality, privacy-enhancing technologies, and advanced measurement capabilities.
• Define and strengthen the commercial vision for the portfolio, ensuring GTM strategies are grounded in advertiser objectives, customer needs, market opportunity, competitive differentiation, and broader Walmart Connect growth priorities.
• Partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, Strategy, and Marketing teams to drive sustained product adoption, positioning, packaging, and commercialization.
• Serve as a trusted strategic advisor to senior leaders, influencing product strategy, adoption priorities, investment decisions, and roadmap direction through customer insights, market intelligence, competitive trends, and product performance data.
• Drive advertiser education, sales enablement, launch planning, executive storytelling, and engagement programs that accelerate product adoption, utilization, and sustained growth.
• Establish measurement frameworks, success metrics, and business reviews to track adoption, utilization, customer outcomes, portfolio performance, and commercial impact.
• Build scalable operating models, planning processes, playbooks, and best practices that improve launch readiness, commercialization success, execution quality, speed, consistency, and cross-functional alignment.
• Drive organizational excellence by helping elevate PMM capabilities, refining product marketing frameworks, improving execution quality, and establishing higher standards across strategy, positioning, customer insights, and adoption planning.
• Drive executive communication, stakeholder alignment, and decision-making across senior leadership teams to ensure successful delivery of business objectives and customer outcomes.

What You'll Bring

• 10+ years of experience in Product Marketing, Ad Tech, Measurement, Identity, Data Collaboration, Analytics, or related GTM leadership roles.
• 5+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures.
• Deep expertise in advertising measurement, attribution, identity resolution, first-party data activation, clean rooms, data collaboration, privacy-enhancing technologies, measurement and analytics ecosystems.
• Proven success driving product adoption, commercialization, customer utilization, or portfolio expansion for measurement, identity, data, or analytics solutions.
• Experience translating complex technical capabilities into compelling value propositions, differentiated positioning, sales narratives, and advertiser-objective-driven go-to-market strategies.
• Strong command of how measurement, identity, and first-party data strategies drive advertiser outcomes, business growth, customer adoption, and competitive differentiation.
• Strong partnership skills with Product, Engineering, Sales, Revenue, Measurement Science, Analytics, Strategy, and Marketing teams.
• Experience building scalable GTM playbooks, launch processes, enablement programs, operating models, quality standards, and adoption frameworks within complex, matrixed organizations.
• Strong analytical skills with the ability to leverage product adoption, customer, measurement, advertiser, and business performance metrics to inform decisions and drive outcomes.
• Strong understanding of evolving privacy regulations, identity frameworks, measurement methodologies, and industry trends impacting advertisers and media platforms.
• Excellent storytelling, executive communication and presentation skills, with the ability to influence senior cross-functional stakeholders and align teams around shared priorities.
• Ability to operate with strategic vision, strong judgment, high standards, and adaptability in a rapidly evolving business environment.
• Understanding of the evolving retail media, identity, and measurement landscape, including clean rooms, privacy-enhancing technologies, closed-loop measurement, and cross-platform measurement approaches.
• Proven success commercializing complex data, identity, measurement, or analytics solutions across different sizes of advertisers, agencies, or large-scale media platforms.
• Knowledge and experience in retail media, commerce media, advertising technology, measurement platforms, identity solutions, data collaboration environments, or marketing analytics.
• Extended subject matter expertise in attribution methodologies, incrementality, audience intelligence, privacy-safe measurement, and emerging industry measurement standards.
• Respect the Individual: Builds high-performing teams, seeks and embraces differences, creates a workplace where all associates feel seen, supported, and connected, and supports strategies and initiatives that attract and retain the best talent.
• Act with Integrity: Maintains and promotes the highest standards of integrity, ethics, and compliance, models Walmart values, and leads by example to foster a culture of non-retaliation, enabling others to share concerns and take action.
• Serve our Customers and Members: Delivers expected business results while putting the customer/member first, adopting a holistic perspective, and consistently applying an omnichannel mindset and an Every Day Low Price (EDLP) mindset to drive value and EDLP for customers/members.
• Strive for Excellence: Consistently raises the bar and seeks to improve, demonstrates curiosity and a growth mindset, seeks feedback, asks thoughtful questions, fosters an environment that supports learning, innovation, and resilience in the face of setbacks.

Pay

Competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Benefits

• Health benefits include medical, vision, and dental coverage.
• Financial benefits include 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, military leave pay, adoption and surrogacy expense reimbursement, and more.