Director, Product Marketing

About the role

As the Director, Product Marketing you will be responsible for leading the product marketing strategy for Security Benefit’s annuity and retirement product portfolio. This leader owns product positioning, messaging, value proposition development, product lifecycle marketing, sales enablement, and product content strategy to ensure advisors, distribution partners, and clients clearly understand the value of our solutions.

This role translates product capabilities into compelling market stories that drive awareness, engagement, and sales success. You will work closely with Product Management, Distribution, Brand Strategy, Digital Engagement, Marketing Operations, and the Director of Go-to-Market Strategy & Market Activation to ensure consistent messaging across all marketing channels, campaigns, sales materials, and customer touchpoints.

You will serve as the voice of the customer, ensuring market insights shape product messaging while maintaining a consistent, differentiated brand experience across all channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 8–10+ years of progressive marketing experience, including at least 3–5 years leading product marketing teams within financial services, insurance, or another regulated industry.
• FINRA Series 6 license or ability to obtain within six months of employment.
• Demonstrated experience developing product positioning, messaging, and value proposition strategies for complex financial products.
• Experience supporting advisor or intermediary distribution channels through sales enablement and marketing content.
• Experience managing product marketing throughout the product lifecycle, including launches, ongoing product maintenance, regulatory updates, and content governance.
• Proven ability to lead, coach, and develop high-performing marketing teams.
• Strong analytical skills with experience leveraging competitive intelligence, customer research, and market insights to drive strategic decisions.
• Excellent written, verbal, and presentation skills, with the ability to translate complex products into clear, compelling narratives.
• Experience managing marketing budgets, agency relationships, and cross-functional initiatives.

Qualifications

• Experience in financial services, insurance, or another regulated industry.
• Ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• Knowledge of financial products and regulations.
• Experience with marketing automation tools and platforms.

Skills

• Product marketing strategy development
• Sales enablement and content creation
• Market intelligence and competitive analysis
• Product lifecycle management
• Collaboration and leadership

Benefits

We are committed to providing a comprehensive benefits package that supports your well-being and career growth. This includes:

• Competitive salary and annual incentive bonuses
• 33 days of paid time off
• Paid parental leave
• Comprehensive medical, dental & vision insurance
• 401(k) with company match, plus Profit Sharing & Savings Plan
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts for medical and dependent care
• Life Insurance
• Educational assistance
• Associate assistance programs

Pay

Salary range: $150,000 - $200,000 annually

Schedule

Hybrid schedule available, offering flexibility to work both remotely and on-site.