Director, Product Marketing
Overview of the Role
Pelago is looking for a strategic and hands-on Director of Product Marketing to own the connective tissue between product and our commercial teams. This person will be one of Pelago’s leading storytellers, responsible for defining how Pelago’s solutions are positioned in the market and ensuring our sales, partnerships, and customer teams have the narratives, tools, and insights they need to win.
This role sits at the center of product, marketing, and revenue — translating clinical innovation and product capabilities into clear stories that resonate with employers, health plans, and consultants. You’ll partner closely with Product, Sales, Clinical, and Marketing leaders to shape our product narrative, support launches, and maintain strong competitive intelligence.
In this role you will
Own Product Positioning & Narrative
- Define positioning and messaging for Pelago’s solutions and new product capabilities.
- Translate complex clinical and product innovation into clear value propositions.
- Develop messaging frameworks and narrative arcs that help buyers understand Pelago’s differentiated value.
Lead Product Launch & Go-to-Market
- Partner with Product and Commercial leaders to plan and execute launches for new features and offerings.
- Ensure GTM teams have the messaging, assets, and enablement required for successful launches.
- Align product storytelling across sales materials, campaigns, and partner communications.
Enable Sales & Partnerships
- Build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs.
- Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations.
- Own identification of strategic gaps in commercial narrative and enablement and redesign where necessary.
Own and Scale Competitive Intelligence
- Monitor the behavioral health, digital health, and employer benefits markets.
- Develop competitive battlecards and insights that help Pelago stand out in buyer conversations.
- Surface trends and insights that inform both product strategy and marketing narrative.
Act as Product–Commercial Connective Tissue
- Lead complex cross-functional decisions on product story and market positioning, setting clear tradeoffs across Product, Clinical, and Commercial when priorities conflict.
- Bring customer and market insights back into product conversations.
- Help ensure internal teams have a consistent understanding of Pelago’s value proposition.
- Set the standard for product marketing craft at Pelago and mentor others across marketing and commercial teams on positioning, storytelling, and enablement practice.
Apply AI Thoughtfully
- Systematize AI-forward practice across the product marketing function, building repeatable workflows for research, synthesis, and content development that other team members adopt, not just personal use of AI tools.
- Balance automation with human judgment and taste to ensure messaging remains thoughtful, credible, and differentiated.
The background we are looking for
- 8–12 years of experience in product marketing, strategy, or go-to-market roles.
- Experience building positioning, messaging frameworks, and sales enablement materials.
- Strong storytelling skills and ability to translate complex ideas into clear narratives.
- Experience developing competitive intelligence and market insights.
- Comfort working cross-functionally with product, clinical, and commercial teams.
- Proficient in Google Slides / PowerPoint.
- Experience using AI tools to enhance research, productivity, and content development.
- Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care.