Director, Product Marketing

Job Information

Job Order ID : NY1585151
# of Positions : 1
Minimum Education Level : Bachelor's Degree
Experience Required : Not Specified
Salary : $180000.00 - $205000.00
Duration : Full Time Regular
Shift : Not Specified
Hours per week: Not Specified

Job Description

## IN THIS ROLE, YOU WILL:

• Stand up the Product Marketing function from the ground up
• Owain SQUIREs product narrative and category positioning
• Lead all major product launches
• Communicate our growing AI capabilities to the Barber community
• Build sales enablement, pricing & packaging strategy, and competitive intelligence
• Serve as a strategic partner to Product, Sales, and Executive Leadership

Reports to

Chief Marketing Officer

Job Duties and Responsibilities

• Product & Market Strategy
• Own SQUIREs core positioning, value propositions, and messaging framework
• Define category narrative and how SQUIRE wins vs. competitors
• Develop a deep understanding of barbershop, beauty, and SMB service verticals
• Translate customer insights into product strategy and roadmap influence
• Lead our messaging and positioning around how AI can help barbers thrive
• Product Launch & Go-To-Market
• Lead all major product launches end-to-end: positioning, messaging, packaging, launch plans, and adoption strategy
• Partner with Product, Growth, and Marketing on integrated GTM execution
• Sales Enablement & Revenue Impact
• Support the sales enablement team in making sure the front-line teams understand the benefits and value of our product offerings
• Create messaging, pitch decks, one-pagers, battlecards, and demos that materially improve win rates
• Be a key partner to Revenue leadership on pipeline, conversion, and expansion strategy
• Pricing & Packaging
• Lead pricing and packaging strategy in partnership with Product and Finance
• Own packaging architecture, value metrics, and monetization strategy
• Run pricing research, testing, and business case development
• Build the Function
• Establish Product Marketing operating model, processes, and KPIs
• Hire and develop the Product Marketing team over time
• Define how Product Marketing partners with Product, Sales, Growth, and Customer Success

Requirements and Qualifications

• Experience 8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (experience in the barber, beauty, wellness, or SMB services is a major plus)
• Proven experience building or scaling Product Marketing functions
• Experience working closely with Sales and Revenue teams in a high-growth environment
• Skills & Strengths
• You are:
• Exceptional at messaging and positioning you can turn complex products into simple, compelling narratives
• Strong in product launches you know how to drive adoption, not just ship announcements
• Collaborative
• Deeply experienced in sales enablement and revenue impact
• Analytical and strategic about pricing & packaging
• Comfortable operating at both strategic and hands-on levels
• AI-naïve

Company Information

Name : SQUIRE

Application Information

Online :