Director, Product Marketing

Product Launches & Go-to-Market Excellence

Architect and execute strategic product launches that generate pipeline, competitive differentiation, and measurable business outcomes.

Create compelling evidence that demonstrates our evolution into a Life Sciences GRC category leader.

Competitive Intelligence & Strategic Positioning

Build and maintain a dynamic competitive intelligence system that keeps sales equipped with real-time insights, objection handling, and win strategies.

Define and evolve our Life Sciences GRC category positioning with messaging frameworks that resonate across technical and executive buyer personas.

Sales Enablement That Drives Velocity

Develop high-impact sales enablement assets (pitch decks, battle cards, demo narratives, ROI tools, sales plays) that demonstrably improve win rates, deal velocity, and average contract value.

Possess strong collaboration with Sales and Customer Success to identify and close enablement gaps that are slowing deals or causing losses.

Thought Leadership & External Validation

Produce high-quality thought leadership content and drive external validation through analyst relations, awards, customer stories, and industry recognition.

Develop customer advocacy programs that generate authentic proof points and compelling case studies.

AI Champion & Organizational Change Agent

Model AI-first work practices by architecting your workflows around AI capabilities and evangelizing the Workflow → Capabilities → Context framework across GTM teams.

Drive adoption of AI capabilities across Marketing, Sales, and CS to accelerate GTM effectiveness (we have company-level OKRs around AI adoption).

What success looks like

• Category Leadership Evidence: Analyst mentions, industry recognition, customer validation, and market narrative that positions Qualio as the defining Life Sciences GRC platform
• Compliance Intelligence Enablement: Sales has the tools, training, and confidence to effectively sell our growth product; measurable improvement in Compliance Intelligence pipeline and win rates
• Competitive Win Rates: Documented improvement in competitive win rates through superior positioning, messaging, and sales enablement
• Thought Leadership Traction: Published content, speaking engagements, and external validation that establish Qualio executives as category thought leaders
• Cross-Functional Alignment: Product, Sales, Marketing, and CS teams are aligned on positioning, messaging, and GTM strategy; feedback loops are established
• Ai Adoption Impact: Demonstrable examples of AI-driven productivity gains in your work and measurable adoption of AI practices across GTM functions you influence

What skills do I need?

• 8+ years in product marketing at B2B SaaS companies, with demonstrated success in early-stage or growth-stage environments
• Strategic AND executional: You can think at the "what's our 3-year category strategy" level and also ship a sales deck tomorrow
• AI-fluent mindset: You've fundamentally changed how you work using AI tools; you think in terms of workflows, capabilities, and context; you can articulate specific examples of 5-10x productivity gains
• Leverage launch expertise: You've led multiple product launches that generated measurable pipeline, revenue, or competitive advantage
• Strong sales enablement impact: You've built enablement programs that demonstrably improved sales effectiveness (win rates, deal velocity, ACV)
• Positioning & messaging mastery: You can distill complex value propositions into clear, compelling narratives for multiple personas
• Competitive intelligence: You've built and maintained competitive programs that gave sales a meaningful edge
• Exceptional communication: Written and verbal communication that works across technical and executive audiences
• Cross-functional influence: You've successfully worked across Product, Sales, Marketing, and CS without formal authority
• Comfort with ambiguity: You thrive in environments where you need to define the path forward, not just follow it

Benefits

• Competitive salary
• Matching 401k
• Medical, Dental, and Vision Benefits
• Dependent & Health FSA, Short/Long Term Disability, Basic & Voluntary Life Insurance
• Unlimited PTO policy
• Company allowance for home office supplies
• 12 weeks paid parental leave
• Opportunity to make a difference through helping life-saving products get to market