US PCV / Prevnar Adult Consumer Marketing Lead

About the role

The Adult Pneumococcal Consumer Director sits within the Vaccines Consumer team, reporting to the VP, Vaccines Consumer Lead, while also serving as a key member of the Prevnar adult brand team. The Director will lead the branded and unbranded consumer strategy for Prevnar adult.

Responsibilities

• Lead consumer insights development and overall Prevnar consumer strategy, translating patient research into compelling briefs, claims, and creative direction that strengthen and broaden appropriate pneumococcal vaccination.

• Lead Prevnar branded consumer advertising, including brief development, agency direction, claims support, and RC navigation; manage the full branded consumer media plan with investment re-distribution recommendations grounded in MROI analysis

• Serve as a key member of the Prevnar Adult brand team, owning the top of the patient funnel for the brand and actively contributing to weekly team discussions, brand strategy development, and cross-functional decision-making to drive business objectives

• Collaborate and align with marketing counterparts and cross-functional team members to ensure plans work in synergy to deliver business objectives, while actively contributing to overall brand portfolio strategy, team development, and a culture of accountability and collaboration

• Partner with the CMO organization on development and execution of unbranded pneumococcal disease awareness campaigns; serve as the brand marketing point of contact to align unbranded strategy with business objectives, maintaining appropriate separation while ensuring coordinated consumer pull-through

• Work collaboratively with the Media and CMO team on the Unbranded go to Market plan, including channel prioritization, buy-up and cut-back decisions, and MROI-informed investment reallocation

• Manage brand consumer budget and resource allocation to optimize investment across branded and unbranded tactics in support of business objectives

• Lead ongoing competitive assessment for the adult pneumococcal consumer landscape, including monitoring of competitor advertising, claims evolution, and market dynamics to inform brand strategy and investment decisions

• Collaborate and communicate regularly with fellow Vaccines Consumer Marketing leads, recognizing that each lead manages a distinct business, to align on common processes, share learnings and best practices, identify opportunities for cross-portfolio consistency, and help drive a cohesive consumer experience across the Vaccines portfolio

• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility. Candidate will be a model of Pfizer values and create an environment with clear accountabilities, and recognizing and rewarding performance

Qualifications

• Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experience

• Experience in consumer marketing strategy across digital and traditional channels, including branded advertising development (creative briefs, claims, agency management) and familiarity with regulatory review processes (RC/MLR)

• Documented ability to effectively engage with stakeholders to drive behavior change

• Prior Vaccines experience helpful, but not required

• Retail/pharmacy marketing experience, including development of in-store patient-facing materials and trade partner collaboration, is a meaningful plus

• Experience working in a matrixed marketing organization, including collaboration with a centralized creative/CMO function on unbranded or disease-awareness campaigns

• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans

• Fosters a culture of collaboration and teamwork

• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion

• Comfort with ambiguity, and complex “white space” environments

• Agile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact