Product Marketing Lead, Consumer

What You’ll Do

We’re looking for a Product Marketing leader to shape the future of ClassDojo’s consumer products - including Dojo Islands, Dojo Sparks, and ClassDojo Plus - used by tens of millions of families weekly. You’ll work across a new generation of playful, purpose-driven experiences: from Dojo Islands, where kids explore digital worlds, to Dojo Sparks, where they joyfully learn to read with an AI-powered coach, to ClassDojo Plus, our premium subscription for families.

Everything we build helps kids grow and families feel proud to be part of the journey. This role is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educators – and to do it at a company where marketing is deeply embedded in product success. It’s a fast-moving, high-autonomy role for a builder who thrives in ambiguity and wants to do the best work of their career.

You Will Be a Match

• 8-10+ years in product or consumer marketing, with a strong record of success launching and growing products at scale
• Experience owning full-stack product marketing in lean or high-velocity environments - comfortable switching between strategy and hands-on execution
• A strong storytelling instinct and ability to craft emotionally resonant marketing that drives real business outcomes
• You’ve led positioning and go-to-market strategy across multiple tiers or customer segments
• You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue
• Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid)
• Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy
• You thrive in ambiguity and move with urgency, structure, and clarity

Bonuses

• Experience with freemium or subscription products
• Familiarity with education, gaming, or mission-driven consumer experiences
• Experience across both early-stage startups and scaled consumer platforms (1M+ users)
• Experience working within a larger platform or ecosystem

Pay

Salary ranges (United States): CA, WA, NY, NJ, CT states: $188,000 - $220,000 (USD) All other states in the US: $160,000 - $187,000 (USD)

Equal Employment Opportunity

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.