Customer Marketing Lead

Socure · New York, NY · 1 mo ago

HybridMarketing$175k–$210k/yrFull-time

About the role

The Customer Marketing Lead will be responsible for building and executing customer marketing programs using a variety of marketing tactics including ABM programs, virtual and in-person events, and email campaigns to drive up-sell/cross-sell and renewal pipeline generation goals. The ideal candidate will align and partner with key stakeholders across Sales and Marketing to develop customer marketing campaigns that connect sales with customers and help them grow.

Responsibilities

Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events
Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs
Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
Present regularly on program performance and learnings to key stakeholders
Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability

Requirements

Personal qualities: Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
Scrappy, 'team player' mentality, with a strong ability and interest in both thinking strategically and living in the details of execution
Technical qualifications: BA/BS degree in marketing, business, or related field
5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience
Technical knowledge of the latest digital marketing tools and channels, including but not limited to Salesforce, Marketo, 6sense
Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
Ability to write effective copy is a necessity
Familiarity with B2B marketing, lead generation, and sales processes

Qualifications

BA/BS degree in marketing, business, or related field
5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience
Technical knowledge of the latest digital marketing tools and channels, including but not limited to Salesforce, Marketo, 6sense
Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
Ability to write effective copy is a necessity
Familiarity with B2B marketing, lead generation, and sales processes

Skills

Outstanding interpersonal, communication (oral and written), and presentation skills
Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
Ability to prioritize, balance multiple projects, and manage complex workstreams while delivering results
Strategic thinker with the ability to see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
Technical knowledge of digital marketing tools and channels
Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
Ability to write effective copy

Benefits

Equity-based compensation
Flexible work arrangements
Competitive health and wellness benefits
Professional development opportunities
Employee recognition programs

Pay

$175K - $210K

Schedule

Full-time