US Marketing Manager, Diagnostics

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation in the US diagnostics market. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Develop and execute annual marketing plans for the US TB diagnostics portfolio
• Drive market adoption of the MGIT 2 System and its consumables
• Plan and launch the updated MGIT 2 platform in the US market
• Create tailored value propositions and messaging for healthcare customers
• Monitor market trends to identify growth opportunities
• Collaborate with sales and commercial teams to develop account strategies
• Track marketing performance and suggest areas for improvement

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field
• Minimum of 3 years experience in marketing or commercial roles in life sciences, diagnostics, or healthcare
• Experience collaborating with sales teams and supporting commercial initiatives
• Ability to analyze market data and generate actionable insights
• Demonstrated project management skills in a fast-paced environment
• Strong communication skills, both written and verbal
• Ability to influence stakeholders without direct authority

Benefits

• Comprehensive Total Rewards program
• Opportunities for recognition and rewards based on performance
• Competitive package of compensation and benefits
• Focus on attracting and retaining high-quality talent

Pay

$105,100 – $168,100 annually