US Commercial Marketing Manager,

About the role

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.

The Manager, US Commercial Specialty Marketing is responsible for leading downstream marketing strategies and commercial initiatives for the assigned product portfolio. Reporting to the Senior Director, US Commercial Marketing, this role drives product commercialization, market adoption, customer engagement, and sales enablement to support business growth and portfolio performance.

Responsibilities

• Serve as the US product management lead and subject matter expert for the Med-Surg, ICU, and Specialty portfolio.
• Lead new product launches by developing market strategies, KPIs, training plans, and commercialization initiatives.
• Develop and execute pricing, promotional, channel, partnership, and continuing education strategies.
• Create customer-focused sales and marketing tools that communicate portfolio value to healthcare stakeholders.
• Drive go-to-market strategy, product positioning, messaging, and target customer identification.
• Partner closely with sales teams to implement marketing plans, support pipeline growth, and achieve revenue/share goals.
• Gather and leverage market intelligence, customer feedback, industry trends, and competitive insights to influence product strategy and innovation.
• Collaborate with global marketing, medical affairs, and sales teams to support training, customer engagement, demos, RFPs, and key industry events.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s preferred.
• 6+ years of Product Management or Marketing experience, ideally within medical devices or capital equipment.
• Strong communication and presentation skills with the ability to influence diverse stakeholder groups.
• Proficiency in Microsoft Office, Salesforce, and ERP systems.
• Ability to interpret and apply technical information, including manuals, bulletins, and schematics.
• Data-driven mindset with experience analyzing market and business data to guide strategy.
• Strong understanding of marketing, branding, product development, and commercialization processes.
• Demonstrated ability to manage multiple priorities, lead through influence, solve complex problems, adapt to change, and travel up to 40%.

Schedule

Baxter is committed to supporting the needs for flexibility in the workplace through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. Travel up to 40% is required.

Pay

The estimated base salary for this position is $112,000 to $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors.

Benefits

• Medical and dental coverage starting on day one
• Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
• Employee Stock Purchase Plan (ESPP) with the ability to purchase company stock at a discount
• 401(k) Retirement Savings Plan (RSP) with options for employee contributions and company matching
• Flexible Spending Accounts
• Educational assistance programs
• Paid holidays
• Paid time off ranging from 20 to 35 days based on length of service
• Family and medical leaves of absence
• Paid parental leave
• Commuting benefits
• Employee Discount Program
• Employee Assistance Program (EAP)
• Childcare benefits