Commercial Marketing Manager

About the role

At Light & Wonder, our digital team leads the global iGaming market, providing jaw-dropping content and innovative software that powers the world's most successful online gaming providers. The Commercial Marketing Manager drives the planning, creation, and commercial activation of promotional marketing initiatives that support the commercial success of Light & Wonder’s iGaming content portfolio across North America.

Sitting at the intersection of North America Commercial Teams and Product Marketing, this role focuses on commercializing Light & Wonder’s games and studios by translating product strategy into operator-ready promotional campaigns and go-to-market plans. The role acts as a strategic marketing partner, aligning teams, shaping promotional approaches, and ensuring effective hand-off and delivery through internal and operator execution teams.

Responsibilities

• Partner with the North America commercial account teams to champion and activate Light & Wonder’s marketing capabilities with operator partners.
• Work directly with operators as a trusted point of contact to agree campaign objectives, define recommended promotional approaches, and shape execution plans.
• Lead and project-manage cross-functional teams to ensure complex or high-value campaigns are effectively planned, communicated, and delivered.
• Oversee promotional planning in partnership with operators, including:
  • Campaign calendars and seasonal initiatives
  • Promotional timelines, including use of Elevate tools
  • Performance-driven and lifecycle marketing initiatives
• Define and track campaign success with stakeholders, measuring performance against commercial KPIs, ROI, and player behavior metrics.
• Partner closely with North American account teams to understand operator commercial objectives and deliver compelling, operator-ready assets for game launches and ongoing promotional activity.
• Collaborate with Commercial Account Managers to shape, embed, and execute the promotional components of operator playbooks.
• Support pre- and post-launch marketing activity, including assets, demos, guides, B2C and omni-channel launch events, and performance reporting.
• Identify growth opportunities across operator ecosystems and recommend targeted promotional and marketing strategies to drive commercial impact.
• Act as a key bridge between Product Marketing and Commercial teams, ensuring operator insight and customer feedback are incorporated into product positioning and campaign development.
• Provide sales enablement support through tools, insights, presentations, and direct deal support to help drive growth and expansion.

Requirements

• Experience in product marketing or CRM within iGaming, tech, software, or a related industry.
• Previous experience with an iGaming operator or supplier, with exposure to CRM, promotions, or lifecycle teams.
• Strong analytical skills, with the ability to use data to inform and improve performance.
• Strong communication and stakeholder management skills.

Preferred Qualifications

• Marketing or commercial experience at either an iGaming supplier or operator.
• Knowledge of regional iGaming markets, particularly the North American iGaming landscape.
• Experience in an organization with complex product portfolios.

Work Conditions

Domestic and international travel may be required for customer meetings and occasional trade shows.

As Light & Wonder is engaged in highly regulated gaming businesses, certain employees may be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation, or contracts.