Manager, Commercial Marketing,

About the role

The Manager, Commercial Marketing – Digital Health will develop and execute downstream marketing initiatives that drive awareness, customer engagement, product adoption, and commercial growth across the digital health portfolio. This role will translate product strategies, customer needs, and market insights into effective sales enablement, integrated campaigns, content, product launches, and customer engagement programs. The Manager will partner closely with Sales, Product Management, Marketing Communications, Medical Affairs, Regional Marketing, R&D, Services, and other teams. The ideal candidate can simplify complex healthcare technology concepts, manage multiple priorities, and combine strategic thinking with hands-on execution in a fast-paced, matrixed environment.

Responsibilities

• Developing and executing downstream marketing plans, product launch activities, and commercial programs that support portfolio objectives, customer adoption, and growth.
• Creating sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection-handling resources, competitive materials, and training content.
• Partnering with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness.
• Leading campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans.
• Developing clear, compelling content that communicates the clinical, operational, financial, and IT value of digital health solutions.
• Conducting downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer-facing teams.
• Translating customer feedback into actionable recommendations for commercialization, messaging, adoption programs, and future product strategies.
• Monitoring competitors, market dynamics, customer needs, healthcare technology developments, and industry trends; convert insights into field guidance and marketing recommendations.
• Ensuring marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required; MBA or relevant advanced degree preferred.
• Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.
• Demonstrated experience in downstream, commercial, product, or integrated marketing.
• Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs.
• Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement.
• Excellent written, verbal, presentation, project management, and organizational skills.
• Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences.
• Demonstrated ability to collaborate and influence across a complex, cross-functional organization.
• Ability to travel up to ~30% of the time.

Schedule

Baxter is committed to supporting the needs for flexibility in the workplace through a flexible workplace policy which includes a minimum of 3 days a week onsite.

Pay

The estimated base salary for this position is $112,000 to $154,000 annually. Individual pay is based on location, skills and expertise, experience, and other relevant factors.

Benefits

• Medical and dental coverage starting on day one
• Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
• Employee Stock Purchase Plan (ESPP) with ability to purchase company stock at a discount
• 401(k) Retirement Savings Plan (RSP) with options for employee contributions and company matching
• Flexible Spending Accounts
• Educational assistance programs
• Paid holidays
• Paid time off ranging from 20 to 35 days based on length of service
• Family and medical leaves of absence
• Paid parental leave
• Commuting benefits
• Employee Discount Program
• Employee Assistance Program (EAP)
• Childcare benefits