Marketing Manager, US
About Bonhams Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewelry, and entertainment memorabilia. Our employees are passionate about their work, and we pride ourselves on a bespoke approach that aims to make every client feel important. It’s an exciting time for our business, and our global leadership team—comprised of art world professionals—is building a people-focused team to shape our talent strategy, enhance our global employer brand, strengthen organizational capabilities, and drive process improvements.
About the role
We are seeking a US Marketing Manager to bring commercial rigor and strategic direction to how marketing drives US business results. Reporting into the Marketing Director, US, the role works in close partnership with the global team and marketing channel specialists. Translating commercial priorities into integrated campaigns across paid media, digital, and other channels, this role will direct agency partners and brief internal specialists to create campaigns that drive company performance and growth. Specific paid channel execution sits outside this role; accountability for campaign performance against commercial targets and KPIs sits within it. The ideal candidate is a commercial, strategic marketer with the operational fluency to drive outcomes across the 360 marketing team, managing omni-channel campaigns with a results-first mindset.
Responsibilities
- Co-own the US campaign calendar end-to-end, sequencing paid, digital, and other marketing levers against the sale and events calendar
- Translate US commercial priorities (by sale, category, and strategic initiative) into integrated marketing campaign strategies
- Build the commercial case for marketing investment decisions, tying campaign plans to revenue, client acquisition, and hammer value goals