Marketing Manager, Marketing

To maintain internal equity, the starting range for this position is $71,770.36 - $83,203.03 annually. An offer within this range will be determined by the experience and qualifications of a candidate.

About the role

The Marketing Manager leads development and execution of Oakland Zoo's digital marketing strategy and integrated campaign execution to drive attendance, membership growth, and revenue generation. This role owns the organization's website strategy and management, email marketing, and paid digital advertising (Google Ads, Meta, TikTok, and traditional media including billboards and print), while overseeing campaign analytics and reporting. The Marketing Manager partners closely with the Marketing and Communications team and web development vendors to ensure consistent brand execution, and collaborates across departments to promote special events, exhibits, education programs, and seasonal offerings.

Responsibilities

• Website Strategy & Management
  • Develop and implement website strategy in alignment with Oakland Zoo’s marketing and communications goals.
  • Manage Oakland Zoo’s website, including conceptualizing and creating pages, maintaining the content management system, and ensuring the website is accurate and up to date.
  • Partner with Lead Graphic Designer to ensure the website is consistent with brand guidelines.
  • Collaborate with web development team or vendors on website improvements and experience optimization.
  • Implement conversion rate optimization strategies including landing page testing and funnel analysis.
  • Monitor website performance (including tracking pixels, tags, and analytics), troubleshoot issues, and coordinate with IT on technical needs.
• Storytelling and Brand Advertising
  • Develop and implement Oakland Zoo's storytelling and brand advertising strategy across email, paid digital advertising, and integrated marketing campaigns that support daily admissions, memberships, special events, and seasonal programs.
  • Develop and execute an email marketing strategy for members, prospects, and visitors via Pawprints E-blast and other targeted campaigns; segment audiences, personalize content, and optimize subject lines and send times.
  • Manage paid digital advertising across platforms, including Google Ads, Meta (Facebook/Instagram), and TikTok — monitoring daily performance, adjusting budgets and bids, and running A/B tests.
  • Develop paid content and audience-targeting strategies to optimize campaigns for conversion and ROI.
  • Partner with the Digital Content Specialist on social media strategy, using data to guide shifts toward improved performance and alignment with emerging trends.
  • Prepare campaign performance reports and clearly communicate results to senior leadership.
• Analytics & Reporting
  • Track, analyze, and report on campaign performance across all channels using Google Analytics, platform analytics, and attribution tools.
  • Provide actionable insights and recommendations based on data analysis and collaborate with the Digital Content Specialist to implement them.
• Perform other duties as assigned.

Requirements

• Minimum of 7 years of relevant experience, including at least 3 years of website strategy and management on Drupal, WordPress, or a similar platform.
• A Bachelor’s degree may be considered equivalent to 3 years of relevant experience, and an Associate’s degree may be considered equivalent to 2 years of relevant experience.
• Minimum of 2 years of experience in email marketing strategy and management on platforms such as Mailchimp or Constant Contact.
• Experience in digital and traditional advertising, including managing paid digital advertising campaigns (Google Ads, Meta, display), print and billboards.
• Proficiency with marketing analytics tools (Google Analytics, platform analytics).
• Available for occasional evening or weekend work during peak campaign periods.

Preferred Qualifications

• Nonprofit, cultural attractions, hospitality and/or tourism industry experience with a membership-based model.
• Experience with conversion rate optimization and A/B testing tools.
• Knowledge of SEO, SEM, and content marketing best practices.
• Google Ads and/or Meta Blueprint certification.
• Corporate and community partnership experience.

Work Environment

• Primarily office-based with occasional Oakland Zoo grounds visits.
• Standard business hours with some flexibility.
• Limited remote work may be available after an evaluation period and is dependent on ongoing performance assessments.

Physical Considerations

• Sustained computer-based administrative and analytical work, using standard or assistive technology for extended periods every day.
• Ability to navigate Zoo grounds.

Skills

• Collaboration – builds trusting relationships with both internal and external stakeholders across the organization and community-wide; approaches differences of opinion with curiosity and humility.
• Communication – communicates respectfully and effectively with stakeholders across identities, both verbally and in writing.
• Data Analysis – able to collect, interpret, and detect patterns in clean data.
• Dependability – demonstrates trustworthiness and reliability, including while working with little or no direct supervision.
• Flexibility – nimbly adapts to evolving priorities and urgent needs; handles intervals of high pressure while maintaining perspective and humor.
• Inclusive Culture – fosters a culture of mutual respect, transparency, collaboration, and belonging which allows all employees to feel appreciated, included, and valued.
• Organization – strong attention to details and able to build and/or maintain efficient systems.
• Passion – wholeheartedly believes in, represents, and models Oakland Zoo’s mission and PRIDE values at all times.
• Project Management – effectively prioritizes commitments, driving forward multiple high-profile and complex projects simultaneously with flexibility, resourcefulness, and agility to adapt to shifting organizational needs.
• Relationship-Building – able to build and maintain trusting relationships and mutually beneficial partnerships with internal and external stakeholders.
• Sustainability – oriented toward the mission and values of Oakland Zoo and able to put those into practice by finding creative and resourceful ways to develop sustainable practices within the role and department.
• Technological Aptitude – able to quickly understand, develop, and maintain functional digital systems.
• Time Management – strong capabilities with a demonstrated ability to effectively prioritize multiple commitments.
• Wildlife Aware – understands mission to support the conservation and welfare of animals at the Zoo, locally and globally. This is demonstrated by a willingness/passion to reflect this mission in all actions and to continue to learn how to take action for wildlife.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Retirement plan
• Paid time off
• Employee Assistance Program
• Zoo Membership options

Pay

$71,770.36 - $83,203.03 annually