Marketing Manager

Essential Duties and Responsibilities

• Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns
• Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials
• Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing
• Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments
• Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget
• Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures
• Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing and market-specific sales initiatives
• Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines
• Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies
• Contribute to the strategic planning and execution of new community launches
• Manage community product mix to optimize market appeal and overall streetscape diversity
• Aid in promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement
• Prepare and deliver reporting, tracking and performance analysis
• Support MLS-related activities

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field required
• Minimum of 5 years of marketing experience required
• Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships
• Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices
• Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis
• Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential
• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate