Marketing Manager

Responsibilities

• Help define and execute growth strategies for the subscription portfolio, including existing and future offerings.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.
• Serve as the primary marketing partner to the subscription’s product team, contributing to product roadmaps, customer experiences, value propositions, and launch strategies.
• Provide customers, market, and competitive insights to support product planning and future subscription experiences.
• Lead go-to-market planning and execution for new subscription products, benefits, features, and related business initiatives.
• Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, adoption, and long-term engagement.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.
• Identify opportunities to position subscriptions as a key driver of customer value, engagement, and community participation.
• Collaborate closely with affiliate marketing, product lifecycle marketing, paid media, and growth teams to develop and execute acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and overall business impact.

Requirements

• Minimum of 5 years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or a related marketing discipline.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.

Experience

• Strong product marketing and go-to-market planning expertise.
• Ability to analyze customer, market, and business data to identify growth opportunities.
• Experience driving acquisition, engagement, retention, and customer lifecycle initiatives.
• Strong cross-functional collaboration and stakeholder management skills.
• Excellent communication, presentation, and project management abilities.
• Ability to develop positioning, messaging, and marketing strategies that drive adoption and business growth.
• Strong analytical and problem-solving skills with the ability to evaluate performance and optimize outcomes.

Skills

• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience working with affiliate marketing, paid media, customer relationship management (CRM), lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology industries.
• Knowledge of Minecraft and a passion for gaming, online communities, and customer engagement.

Preferred Skills

• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology industries.
• Knowledge of Minecraft and a passion for gaming, online communities, and customer engagement.

Pay

The typical base pay for this role across the U.S. is: $50.00 - $52.00 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law.

Benefits

• Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus.
• Sick leave and mobile phone reimbursement provided based on state or local law.