US Junior Creative Strategist

About the role

The Paid Social channel is our primary acquisition tool, and the US market is a cornerstone of Huel's global expansion. We're seeking a Junior Creative Strategist to lead creative strategy in the US.

Responsibilities

• Execute the US creative strategy, develop concepts, hooks, and angles, and build out the weekly roadmap of testing.
• Work across the brief-to-analysis cycle to drive new customer acquisition on paid social.
• Create content yourself, including scripting and filming UGC-style ads, building social assets in Canva, and editing raw footage.
• Own creator outreach end to end in the UK and US, from initial contact to ongoing relationship management.
• Ideate and collaborate with US agency partners, bringing fresh concepts and angles, and supporting the development of briefs.
• Translate the US creative strategy into clear, inspiring briefs for the in-house team.
• Track and analyze creative performance across Meta, TikTok, and YouTube, using insights to inform future creative decisions.
• Stay informed about US consumer trends, competitive creative, and platform changes, sharing insights with the team.

Requirements

• 1-2 years of experience in creative, marketing, or content roles, or equivalent experience with strong potential.
• A genuine understanding of creative strategy, including its importance and how it connects audience insights to performance.
• Strong brief writing skills, capable of crafting clear, insightful, and useful briefs for creative teams.
• Good copywriting abilities, with a knack for creating scroll-stopping hooks, punchy scripts, and compelling headlines.
• A solid grasp of current social media trends, platforms, and what works on each, along with an understanding of creative performance metrics like CTR, hook rate, and CPA.
• Organized and adept at managing multiple briefs and markets simultaneously.
• Comfortable creating content, whether through scriptwriting, asset-building in Canva, or shooting/editing short-form videos.

Qualifications

Not specified, but exceptional candidates with less experience will be considered.

Skills

• Strong creative thinking and problem-solving skills.
• Excellent communication and collaboration abilities.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and as part of a team.

Benefits

• A competitive salary range of $80,000-$90,000 per annum.
• Hybrid working schedule: Monday, Tuesday, and Thursday in the office, with flexibility for remote work on other days.
• 30 Paid Vacation Days PLUS federal holidays.
• Free Huel to keep you fueled.
• 2 weeks a year to work remotely from anywhere.
• 401K Plan.
• Commuter Benefits.
• Paid Volunteering Days.
• Enhanced Family Leave.
• Dog-friendly workplace.
• Monthly gym membership contribution.
• Free 1-on-1 therapy provided by BetterHelp.
• Private medical and health insurance.
• Paid Employee Referral Scheme.
• Biannual events to celebrate success.