Junior Creative Strategist
Position Overview
We are seeking a highly imaginative and strategic Creative Strategist to scale our content engine and drive performance through smart, innovative storytelling. This role is central to our brand's voice and vision, responsible for conceiving and executing groundbreaking creative campaigns that resonate with a global audience. You will be comfortable in a high-growth environment, responsible for deploying thousands of ads per month while maintaining impeccable creative standards.
Key Responsibilities
- Drive Content Creation: Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals.
- Scale Creative Output: Scale creative output by owning content and asset velocity goals, and by building and implementing AI-powered content systems.
- Develop Growth Strategies: Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth.
- Analyze and Optimize: Interpret ROAS, CTR, hook rate, thumbstop rate, etc., to inform weekly creative optimizations.
- Lead Cross-Functionally: Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness.
- Innovate with AI: Use AI to accelerate creative ideation, copywriting, and production workflows.
- Map the Customer Journey: Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals.
What Success Looks Like
- Monthly creative volume increases 2x while maintaining performance standards.
- Ad creatives exceed CTR and ROAS benchmarks across paid channels.
- Creative operations become faster, more autonomous, and data-informed.
- Creative consistency and quality improve across every customer touchpoint.
Requirements
- 2-5 years of experience in creative strategy, content, or performance roles.
- Have scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so).
- Well-organized and operate at a high creative velocity, thriving in fast-paced, bottoms-up teams.
- Love storytelling but live for results, with a keen eye for branding, detail, and copy.
- Can apply our customers' lens to everything you create, ensuring our message always resonates.
About Prenetics
Join us to make a huge impact as we revolutionize healthcare. The thing we most value is working with talented, growth-minded people, who don’t hesitate to jump into creative problem solving. We don’t believe in up or out, we don’t believe in rest and vest. We want to give you the opportunity to grow with us. Neither your career nor Prenetics is a sprint — they’re both marathons.
Department
Marketing
Locations
Remote
Remote status
Fully Remote
About Prenetics
In our hiring process, we look at building a team with three essential factors: adaptability, ability and passion. We’ve discovered the greatest achievements come from the right people working collaboratively towards a shared goal. As Prenetics and our vision continues to grow, you’ll have the opportunity to constantly change and evolve with us.