Jr Creative Strategist
Position Summary
The Creative Strategist is responsible for developing and ensuring fulfillment of the creative pipeline based on company SOPs. The role involves translating performance goals and audience insights into clear, testable creative direction that drives measurable growth.
Core Values
High Performance & Excellence: Set a high standard, deliver results, and continually raise the bar.
Integrity & Authenticity: Act with honesty, transparency, and consistency—be who you say you are, bringing your best every day.
Growth & Innovation: Be curious, adaptable, and committed to learning, evolving, and finding better ways to create value.
Collaborative & Intentional: Work as a true team, respecting and challenging each other through uplifting, productive, and constructive communication.
Ownership & Accountability: Take responsibility for roles, impacts, outcomes, ensuring follow-through with persistence, resourcefulness, and intentional urgency.
Key Responsibility Areas
Creative Strategy: Define winning beliefs & angles, map into archetypes, align with Creative Strategy OST.
Testing Roadmap: Plan what we test next (angles, archetypes, formats), aligned with MB & DOP priorities.
Pipeline Management: Create creative requests, manage status inside the Creative Pipeline, and coordinate with Edit Crew.
Asset Management: Maintain dossiers, IDs, folders, and creative trackers so nothing is lost or duplicated.
Creative Reporting: Deliver creative insights for internal optimization notes and client-facing reports.
Performance Analysis: Read Atria/Cometly reports for concept-level learnings (by angle & archetype, not just ad ID).
Collaboration and Comms: Sync with MB & POM on priorities, timelines, and issues.
Mindset and ICP Work: Apply Mindset Marketing Playbook to every new brief (relatability, beliefs, objections).
The Ideal Candidate
Has 2-5 years of experience in creative strategy, performance marketing, or content strategy within an agency or fast-growth marketing environment.
Worked closely with media buyers, performance teams, or paid social campaigns, and understands how creative impacts CPA, CTR, and scale.
Understands core performance marketing concepts like funnels, angles, hooks, testing frameworks, and creative iteration.
Can translate data and insights into clear creative direction, briefs, and test plans that editors and media buyers can execute against.
Highly organized and detail-oriented, with experience managing creative pipelines, asset tracking, and documentation without things falling through the cracks.
Comfortable working inside tools like Monday, Google Sheets, and Drive to manage requests, reporting, and creative learnings.
Uses AI tools to accelerate ideation, analysis, and documentation while maintaining strong strategic judgment and creative quality.
Requirements
Has 2-5 years of experience in creative strategy, performance marketing, or content strategy within an agency or fast-growth marketing environment.
Worked closely with media buyers, performance teams, or paid social campaigns, and understands how creative impacts CPA, CTR, and scale.
Understands core performance marketing concepts like funnels, angles, hooks, testing frameworks, and creative iteration.
Can translate data and insights into clear creative direction, briefs, and test plans that editors and media buyers can execute against.
Highly organized and detail-oriented, with experience managing creative pipelines, asset tracking, and documentation without things falling through the cracks.
Comfortable working inside tools like Monday, Google Sheets, and Drive to manage requests, reporting, and creative learnings.
Uses AI tools to accelerate ideation, analysis, and documentation while maintaining strong strategic judgment and creative quality.
Benefits
Total Potential Earnings: $50,000-$65,000
Bonuses: up to $15,000
1099 Full-Time Remote