US Junior Creative Strategist

About the role

The role is for a Junior Creative Strategist to take on the creative strategy across the US for Paid Social, which is our number one acquisition channel and a key part of Huel’s global growth story.

Responsibilities

• Take on executing the US creative strategy, developing concepts, hooks and angles and build out the weekly roadmap of testing.
• Work across the brief-to-analysis cycle to drive new customer acquisition on paid social.
• Create content yourself; whether that's scripting and filming your own UGC-style ads, building social assets in Canva, or editing raw footage.
• Own creator outreach end to end in the UK and US, from first contact through to ongoing relationship management.
• Ideate and collaborate with our US agency partners. Bring fresh concepts and angles to the table, know when to double down on what is already winning, and support the development of briefs that keep the creative moving forward.
• Translate the US creative strategy into clear, inspiring briefs for our in-house team. You are the bridge between global creative and local execution.
• Track and analyse creative performance across Meta, TikTok and YouTube, looking at CPA, CTR, CVR, and CPMs, and use what you find to iterate and test next.
• Stay close to US consumer trends, competitive creative and platform changes, using insights to share with the team and take action on.

Requirements

• 1 to 2 years of experience in creative, marketing or content role. Exceptional candidates with less will be considered.
• A genuine understanding of creative strategy. You know what it is, why it matters and how great creative thinking connects audience insight to performance.
• Strong brief writing skills. This is our non-negotiable. You can write a brief that is clear, insightful and genuinely useful to a creative team.
• Good copywriting ability. Scroll-stopping hooks, punchy scripts and headlines that make someone want to keep watching. Your writing is purposeful and platform-aware.
• A real knowledge of what is working on social media right now. You are across Meta, TikTok and YouTube and you have a point of view on why certain content lands.
• An understanding of creative performance metrics. You know why CTR, hook rate and CPA matter, and you are curious about using data to make better creative decisions.
• Organised and able to manage multiple briefs and markets at once. Things don’t fall through the cracks on your watch.
• Comfortable creating content - writing scripts, building assets in canva or similar tools and ideally shooting or featuring in short-form video content. UGC experience is a bonus but not essential.

Qualifications

Not specified.

Skills

• Strong creative strategy skills.
• Excellent copywriting abilities.
• Ability to track and analyze creative performance metrics.
• Experience in managing multiple briefs and markets.
• Comfortable creating content.

Benefits

• A competitive salary range of $80,000-$90,000 per annum depending on your skills and experience.
• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 Paid Vacation Days PLUS Federal Holidays.
• Free Huel to keep you going.
• 2 weeks a year to work remotely from anywhere!
• 401K Plan.
• Commuter Benefits.
• Salary contribution for monthly gym membership.
• Paid Employee Referral Scheme.
• Biannual events to celebrate success - Have you heard about Huelchella?

Pay

A competitive salary range of $80,000-$90,000 per annum depending on your skills and experience.

Schedule

We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.