TV, Video, Audio & Display Strategist (YouTube / OOH)

We need to output HTML fragment with sections: headings

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to parse the posting. Key sections: - Who We Are: description of Tinuiti. Could be "About the company" maybe "About Tinuiti". The instruction says headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can use "About the role" for description of role? Or "About the company"? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings from that list. We need to include sections only if there is real content. We have: - Who We Are: description of Tinuiti. Could be "About the role"? Actually "Who We Are" is about company. Could be "About the role"? Not exactly. But we could treat it as "About the role"? Might be better to have "About the company" but not in list. However instruction says use those headings as examples, not strictly limited? It says "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can use those headings; we can also possibly use other headings? It says use

  for section headings (e.g. ...). Likely they expect we use those headings where appropriate. So we can have sections: About the role (maybe summarizing role description), Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what content goes where. The posting includes: - Hybrid Position 2-3 days in office (metadata). Could be placed in a short

  maybe under About the role or separate. - As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. You’ll translate data and media learnings into clear decisions, run practical innovations, and scale what works. You’ll rely heavily on Bliss Point insights (Forecasting, Always‑On Incrementality, Brand Equity, Creative Insights, Customer Insights) to focus investment where it performs best, and you’ll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Search, Social, Commerce/Retail Media) in your Pod. We align scope and expectations to our job architecture for consistency and transparent progression. That's role overview. Then "Key Responsibilities" with bullet points (though not bullet but paragraphs). We can extract responsibilities: - Client‑Centric Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade‑offs in plain language. - Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach). - The Tinuiti Way Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding - Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks. - Product‑Led Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale. - Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools. - Data & Measurement‑Driven Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time‑series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk. - Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior stakeholders. - Explain model caveats when recommending changes; support the health of data/ops - Owner Mindset Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low‑quality inventory, overlap - Help your Pod adopt better ways of working. - Ways of working and values Greatness attracts greatness: Keep improving your craft; embrace new tools and AI. - Clients grow, we grow: Focus on outcomes, evidence, and simple explanations. - Culture of ownership: Move fast, cut waste, and own the result end‑to‑end. These are many bullet-like sentences. We can group them under Responsibilities as

  • items. Then "Professional & Technical Qualifications" includes Experience, Technical, Measurement, Data skills, Strong communication. That could be split into Requirements, Qualifications, Skills. The instruction says we can have sections Requirements, Qualifications, Skills. We need to decide mapping. We have: Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure. Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners. Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention. Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication. Strong communication: Client‑ready storytelling; clear expectation‑setting; effective partner to Econometrics, Creative, channel teams, and Client Leadership. We could map: - Requirements: Experience (maybe also Technical?). - Qualifications: Measurement, Data skills. - Skills: Strong communication. But we need to avoid thin sections. Perhaps combine into Requirements (Experience + Technical), Qualifications (Measurement + Data skills), Skills (Strong communication). Or we could have just Requirements and Skills. However instruction says prefer a few substantive sections over many thin ones. So we could have: - About the role (overview) - Responsibilities (list) - Requirements (Experience + Technical) - Qualifications (Measurement + Data skills) - Skills (Strong communication) - Benefits (list) - Pay (salary range + incentive) - Schedule (Hybrid 2-3 days in office) We need to ensure we only include sections if there is real content. All have content. We must not include boilerplate like EEO, disclaimer, accommodation request, etc. Remove those. We must preserve all substantive information. So we need to include all details from the posting, except boilerplate. Let's extract substantive content: - Who We Are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We’d Love To Hear From You If Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. That's a lot of prose. We'll put under About the role? Actually that's about company and encouraging applications. Could be "About the role" but maybe better as "About the company". However instruction only gave examples; we can still use About the role for this content? Might be odd but acceptable. Alternatively we could create a section "About Tinuiti" but not in list; risk of being considered not following instruction. Safer to stick to given headings. We could treat "About the role" as the role overview (the paragraph starting "As a TV, Video, Audio & Display (TVAD) Strategist..."). The "Who We Are" could be placed under a short

    before sections, not as a heading. The instruction says do NOT repeat the job title as a heading and do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short

    or drop it. It doesn't forbid having a preamble paragraph before headings. So we can have a

    with the Who We Are content, then headings. Thus:

    Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We’d Love To Hear From You If Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

    Then we have Hybrid Position 2-3 days in office. That's metadata; we can fold into a short

    maybe after the overview or under Schedule section. Since we have a Schedule section, we can put that there. Now role overview: "As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. You’ll translate data and media learnings into clear decisions, run practical innovations, and scale what works. You’ll rely heavily on Bliss Point insights (Forecasting, Always‑On Incrementality, Brand Equity, Creative Insights, Customer Insights) to focus investment where it performs best, and you’ll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Search, Social, Commerce/Retail Media) in your Pod. We align scope and