TV, Video, Audio & Display Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media with over 1,200 employees. The agency specializes in eliminating waste and scaling growth through proprietary technology like Bliss Point, which provides insights into media performance. With teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results. This role supports 100% remote work.

About the Role

As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and optimize full-funnel TV, video, audio, and display programs to drive new customer acquisition, revenue, and lifetime value (LTV) while maintaining efficiency. You’ll translate data and media insights into actionable decisions, implement practical innovations, and scale successful strategies. Leveraging Bliss Point insights—such as Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights—you’ll focus investments where they perform best. You’ll collaborate closely with Client Leadership, Media Investment, Econometrics, Creative, and other channel teams (e.g., Search, Social, Commerce/Retail Media) within your Pod.

Responsibilities

• Client-Centric Strategy: Translate business goals into a clear TVAD plan spanning awareness, consideration, and performance channels (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear). Explain options and trade-offs in plain language.
• Lead day-to-day client strategy and execution, presenting growth-focused updates and quarterly business reviews (QBRs) that connect media performance to business outcomes (revenue, CAC, LTV, incremental reach).
• The Tinuiti Way: Combine strong TVAD expertise (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with a growing understanding of multi-channel strategies. Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, educate clients and teams, and develop playbooks.
• Product-Led Execution: Use platform capabilities (e.g., DSP goal strategies, pacing, frequency, brand safety/verification) responsibly—pilot safely, measure impact, and scale. Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy) and provide structured feedback to improve tools.
• Data & Measurement-Driven: Design valid tests for TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time-series), define success thresholds upfront, and maintain a steady read cadence. Forecast expected impact and risk. Advocate for Tinuiti’s measurement and attribution framework to senior stakeholders, both internal and external. Explain model caveats when recommending changes and support data/ops health.
• Owner Mindset: Move quickly, keep commitments, and eliminate recurring sources of waste (e.g., unmanaged frequency, low-quality inventory, overlap). Help your Pod adopt improved workflows.

Ways of Working and Values

• Greatness attracts greatness: Continuously improve your craft, embrace new tools, and leverage AI.
• Clients grow, we grow: Focus on outcomes, evidence, and clear explanations.
• Culture of ownership: Move fast, cut waste, and own results end-to-end.

Qualifications

• Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end-to-end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.
• Technical Skills: Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management. Comfortable coordinating with publishers, PMPs, and partners.
• Measurement: Experience with incrementality/lift studies, basic A/B testing, forecasting, and connecting media performance to revenue, CAC, LTV, and incremental reach/attention.
• Data Skills: Advanced Excel/Sheets; SQL familiarity preferred; proficiency in GA4 and platform analytics. Strong documentation and communication skills.
• Communication: Ability to craft client-ready storytelling, set clear expectations, and collaborate effectively with Econometrics, Creative, channel teams, and Client Leadership.

Key Performance Indicators (KPIs)

• Growth: Increase qualified reach and new-household acquisition; drive revenue and LTV contribution from TVAD; improve incremental reach vs. other media.
• Quality: Enhance attention, viewability, and brand safety; improve frequency and overlap control.
• Innovation: Plan and adopt a steady flow of practical innovations (audience/data, inventory quality, format/creative, frequency/quality) with documented decisions and learnings.
• Product/AI Adoption: Responsibly increase usage of Bliss Point and platform optimization tools, demonstrating incremental impact.
• Efficiency (Guardrail): Maintain or improve CAC, ROAS, and CPx while scaling profitable volume.

Pay

The hiring salary range for this role is $81,000 - $95,000. Additional compensation includes an incentive pay program (RevShare) with a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Salaries are determined based on interviews, education, experience, skills, market alignment, and internal parity.

Benefits

• Unlimited PTO: Unlimited paid time off, 20 paid holidays (including long weekends), and a fully remote work environment.
• Healthcare: Medical, dental, vision, life & disability insurance, and flexible spending accounts.
• Retirement: 401(k) matching up to 4% of contributions at 100%.
• Perks and Wellness: Fringe benefits, Forma wellness platform, unlimited telemedicine and teletherapy at no cost, and a "Thankful giving" program. Equity opportunities are also available.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay; partners receive 12 weeks.
• Learning and Development: On-demand learning resources, mentorship programs, and leadership/management development opportunities.