TV, Video, Audio & Display Strategist (YouTube)

Key Responsibilities

• Client-Centric Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade-offs in plain language.
• Lead day-to-day client strategy and execution; present growth-focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach).
• Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi-channel understanding.
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.
• Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale.
• Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools.
• Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time-series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior stakeholders.
• Explain model caveats when recommending changes; support the health of data/ops.
• Mindset Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low-quality inventory, overlap).
• Help your Pod adopt better ways of working.

Professional & Technical Qualifications

• Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end-to-end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.
• Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.
• Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention.
• Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.
• Strong communication: Client-ready storytelling; clear expectation-setting; effective partner to Econometrics, Creative, channel teams, and Client Leadership.

Benefits

• Unlimited PTO
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
• Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources