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Jobs · OTHR · New York

TV, Video, Audio & Display Strategist

Tinuiti · New York, NY · 5 days ago
OTHR$100k–$120k/yrFull-time

About the Role

As a TV, Video, Audio & Display (TVAD) Strategist at Tinuiti, you will plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while maintaining efficiency. You’ll leverage data and media insights to make clear decisions, implement practical innovations, and scale successful strategies. Utilizing Tinuiti’s proprietary technology, Bliss Point, you’ll optimize investment and collaborate closely with Client Leadership, Media Investment, Econometrics, Creative, and other channel teams.

Responsibilities

  • Client-Centric: Translate business goals into a clear TVAD plan across awareness, consideration, and performance channels. Lead day-to-day client strategy, present growth-focused updates, and connect media to business outcomes.
  • The Tinuiti Way: Pair strong TVAD expertise with multi-channel understanding, connecting TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative. Amplify growth, teach clients and teams, and codify playbooks.
  • Product-Led: Use platform capabilities responsibly, pilot innovations, measure impact, and scale. Apply Bliss Point insights to shape budgets and provide structured feedback to improve tools.
  • Data & Measurement-Driven: Design valid tests, define success thresholds, and maintain a steady read cadence. Advocate for Tinuiti's measurement framework and explain model caveats.
  • Owner Mindset: Move fast, keep promises, and eliminate waste. Help your Pod adopt better ways of working.

Qualifications

  • Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) or in analytical roles (e.g., finance/consulting) with strong media analytics exposure.
  • Technical: Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management. Comfortable coordinating with publishers/PMPs/partners.
  • Measurement: Experience with incrementality/lift, A/B testing, forecasting, and connecting media to revenue, CAC, LTV, and incremental reach/attention.
  • Data Skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.
  • Communication: Client-ready storytelling, clear expectation-setting, and effective partnership with Econometrics, Creative, channel teams, and Client Leadership.

KPIs

  • Growth: Increase qualified reach, new-household acquisition, revenue, and LTV contribution from TVAD; incremental reach vs. other media.
  • Quality: Improved attention, viewability, brand safety, frequency, and overlap control.
  • Innovation: Steady flow of practical innovations with recorded decisions and learnings.
  • Product/AI Adoption: Responsible use of Bliss Point and platform optimization with proven impact.
  • Efficiency: Maintain or improve CAC/ROAS/CPx while growing profitable volume.

Pay

The hiring salary range for this role is $100,000 - $120,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Benefits

  • Unlimited PTO: Fully remote environment with flexibility to take time off as needed, plus 20 paid holidays.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
  • Retirement: Match up to 4% of contributions at 100%.
  • Perks and Wellness: Fringe, Forma, unlimited telemedicine and teletherapy, equity.
  • Parental Leave: 16 weeks for birthing parents (100% pay), 12 weeks for partners.
  • Learning and Development: On-demand learning, mentorship, leadership programs, and resources.

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