Tradeshows Specialist

About the role

The Tradeshow Specialist supports the execution and optimization of the company's physical brand presence across tradeshows, customer engagement environments, training facilities, and other experiential marketing initiatives. This role involves coordinating tradeshow logistics, managing branded assets, and ensuring consistent product presentation.

Responsibilities

• Support planning, coordination, and execution of a high-volume tradeshow program.
• Ensure consistent brand representation, product accuracy, and operational excellence at all events.
• Partner with product, sales, and marketing teams to align tradeshow content with commercial priorities.
• Care for Tradeshow booth materials, shipping, installation, dismantle, and onsite support.
• Manage vendor communications to ensure timely and cost-effective delivery of services.

Requirements

• Strong organizational and project management skills with the ability to manage multiple workstreams simultaneously.
• Highest level of detail orientation with exceptional attention to detail.
• Ability to execute in fast-paced, deadline-driven, tradeshow-focused environments.
• Strong communication and cross-functional collaboration abilities with a commitment to quality and execution excellence.
• Proactive, reliable, and solutions-oriented attitude.
• Customer-focused mindset and commitment to delivering exceptional brand experiences.
• Multi-tasker who can manage time and projects proficiently.
• Familiarity with the operational demands of tradeshow and display programs.
• Familiarity with fabrication, tradeshow booth production, or installation processes.
• Ability to manage physical assets, inventory, logistics, and installation activities associated with tradeshow and experiential marketing programs.
• Ability to balance strategic thinking with hands-on execution.
• Ability to balance day-to-day execution with broader program priorities.
• Ability to support data tracking, reporting, and performance measurement.
• Familiarity with the operational demands of tradeshow and display programs.
• Familiarity with fabrication, tradeshow booth production, or installation processes preferred.
• Ability to travel (up to 30%) and meet the requirements of tradeshows and related items.

Qualifications

• Minimum 3 – 5+ years of experience in tradeshow coordination, event marketing, or experiential marketing support.
• Experience supporting multi-event or high-volume tradeshow programs with a strong understanding of logistics, timelines, and stakeholder coordination.
• Experience working with vendors, logistics providers, and installation partners.
• Experience coordinating with marketing or sales operations teams on lead management processes.
• Experience supporting branded environments such as tradeshows, showrooms, displays, or customer installations preferred.
• Exposure to B2B marketing, manufacturing, or sales environments preferred.
• Proficiency with Microsoft Office tools (PowerPoint, Excel, Word).
• Proficiency with Adobe Creative Suite (collaboration and review).
• Certified Meeting Professional (CMP), Certified Trade Show Marketer (CTSM), or Certified in Exhibition Management (CEM) designations a plus.
• Cvent Event Management platform experience a plus.
• Education: A Bachelor’s degree (preference for specialization in related curricula such as: Marketing, Communications, Business, or similar), or equivalent work experience.

Skills

• Organizational and project management skills.
• Attention to detail.
• Communication and collaboration abilities.
• Execution in fast-paced, deadline-driven environments.
• Customer-focused mindset.
• Time management and project proficiency.
• Familiarity with tradeshow and display programs.
• Fabrication, tradeshow booth production, or installation processes.

Benefits

Assa Abloy offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees.

Pay

The wage range for this role considers a broad scope of factors that are considered when making compensation decisions. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, training, licensure and certifications, business requirements, geographic location and other business and organizational needs.

Schedule

Must be available to work onsite at Berlin, CT 5 days a week. Must be willing to travel (up to 30%).