Trade Show & Event Specialist

Ivoclar has been a leader in dentistry for more than a century and is one of the world’s leading dental companies. Through integrated solutions, the company helps improve oral health around the world, connected by a shared mission: Making People Smile. This role is based in Amherst, NY and sits within the collaborative North America Marketing team.

About the role

The Trade Show & Events Specialist supports the Trade Show & Events Manager in the planning, coordination, execution, and evaluation of live, virtual, and hybrid trade shows, sales meetings, customer events, and special programs. The position manages event logistics, maintains trade show assets and inventory, coordinates vendor and internal stakeholder communications, and ensures flawless execution of events that enhance brand visibility, generate qualified leads, and support sales and marketing objectives.

Responsibilities

• Assist in the planning, coordination, and execution of regional, state, national, and industry trade shows, conferences, roadshows, laboratory meetings, and customer-facing events.
• Support all event logistics including registration, shipping, booth setup and teardown, travel arrangements, hotel accommodations, catering, and on-site event management.
• Coordinate timelines, project plans, event checklists, and communication schedules to ensure successful execution.
• Provide onsite support before, during, and after events, including exhibit setup, attendee engagement activities, and post-event wrap-up.
• Support the execution of virtual and hybrid events, webinars, and digital trade show programs.
• Maintain trade show inventory including booth properties, promotional materials, literature, signage, giveaways, demonstration equipment, and marketing collateral.
• Coordinate the preparation, shipping, tracking, and return of exhibit materials and equipment.
• Collaborate with Marketing and Sales teams to support event marketing campaigns and attendee engagement initiatives.
• Support booth staffing logistics and communicate event expectations, schedules, and objectives to participating team members.
• Assist in developing creative strategies to increase booth traffic, customer engagement, and overall event effectiveness.
• Serve as a liaison between internal departments and external vendors, venues, freight providers, exhibit houses, and service contractors.
• Maintain event calendars, schedules, and planning documents.

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, Business Administration, Hospitality, or a related field preferred.
• 1 to 2 years’ relevant experience preferred.
• Ability to present Ivoclar with tact and maturity in interacting with people of all levels within and outside the company.
• Ability to multi-task, provide attention to detail, take direction, and demonstrate flexibility as a team player.
• Well organized and able to work under tight deadlines.
• Excellent communication skills — verbal and written, interpersonal and phone skills required.
• Strong knowledge of Outlook, MS Word, Excel, PowerPoint, and internet required.

Benefits

• Be part of a global leader with a legacy of innovation in dentistry.
• Lead impactful marketing strategies that drive business growth.
• Collaborate with talented professionals across North America and around the world.
• Make a meaningful contribution to improving oral health and supporting dental professionals.
• Join an international family business with a long-term perspective that values its 3,500 employees as the key to success.

Pay

Salary range: $58,000–$72,000 annually, depending on experience, qualifications, and location. Final compensation will be determined during the interview process.