Territory Manager - Full Sail Brewing Co.

Duties and Responsibilities

• Secure new product placements within assigned accounts.
• Drive increased velocity at current placements.
• Increase display activity at retail.
• Improve shelf positioning and presence.
• Execute promotional programming in line with brand standards.
• Install POS materials at key accounts to drive velocity.
• Represent the company in a unique, enthusiastic, and respectful manner with distributors, accounts, and customers.
• Conduct regular account visits to assess product availability, merchandising execution, and promotional compliance.
• Act as a primary point of contact for retailers, providing excellent customer service and addressing inquiries or concerns.
• Manage chain account relationships at the account (store) level — corporate-level chain relationships are owned by the Senior Sales Manager.
• Develop strategic relationships with key store managers and buyers to drive account-level sales growth.
• Partner with the Senior Sales Manager to support and track chain account activity and performance across the region.
• Work with Marketing to develop educational materials and presentations for distributors, customers, and accounts.
• Supply distributors and accounts with marketing materials, ensuring proper promotional execution.
• Build and develop relationships with distributor partners (District Managers, Reps) as a top priority of the role.
• Leverage distributor relationships to increase market reach, surface market insights, secure new placements, and grow velocity.
• Identify and lead key beer events and beer festivals to connect directly with consumers and drive brand awareness.
• Track, analyze, and report sales performance against established benchmarks and KPIs, identifying gaps and opportunities.
• Analyze sales data to identify account opportunities and drive growth.
• Maintain and update the account database for the assigned territory, including prospective accounts and contact lists.
• Maintain a weekly schedule for efficient planning and win tracking.
• Monitor and report field quality concerns to the appropriate contacts and departments using proper communication channels.

Experience

• 2+ years of sales experience.
• Experience with wholesalers/distributors is welcomed — beer industry experience is not required but valued.
• Beverage experience preferred, with alcohol experience especially valued.
• Retail chain and key account management (KAM) experience is a plus.
• Proven ability to build relationships and motivate both internal and external teams.
• Strong communication and presentation skills.
• Hands-on proficiency with Microsoft PowerPoint, Word, and Excel for reporting and strategy execution.

Requirements

• Able to drive, walk, and stand for extended periods of time during market visits, trade shows, and industry events.
• Ability to assist with the setup, breakdown, and transportation of event materials, including occasional movement of beer kegs and display equipment.
• Comfortable working in various environments including office settings, production environment, retail locations, distributor warehouses, and event venues.

What We Offer

• Competitive compensation including performance incentives.
• 90% Employer-paid Medical and Dental benefits.
• 401k with company match up to 4%, vested right away.
• Paid Time Off.
• Flexible Paid Holidays.
• Food and beer discounts in the Full Sail Pub for employees and their guests.

Compensation

$62,000.00 - $75,000.00 Base+ Commission/year