Temporary-Sr. Email Marketing Manager

About the role

The purpose of our Senior Email Marketing team is to develop strategies aimed at driving qualified traffic to our site through inspirational and engaging content tailored to our guest segments. This role's mission is to deliver thoughtful and relevant content to the right audiences at the right time, while also ensuring our product and revenue goals are fully supported.

Responsibilities

• Direct and oversee all phases of email campaign development from ideation through deployment.
• Lead, develop and execute the overall marketing strategies designed to support the customer journey, our broader business goals, and our brand values.
• Own the customer lifecycle email strategy and ideate compelling content with each guest segment in mind.
• Work cross-functionally with our merchandising team to execute against a shared strategy aimed at engagement, inspirational content, qualified traffic and ultimately meeting business goals.
• Owns and understands key performance indicators for email/SMS, while consistently staying abreast of trends and emerging technologies to foster innovation.
• Develop advanced audience segmentation strategies to deliver growth, offer personalized and relevant messaging and drive strong performance.
• Execute testing initiatives across campaigns including send time testing, A/B testing, subject lines, CTAs and creative variations to improve performance.
• Use data & insights to identify actionable recommendations and optimizations.
• Oversee team of Email Specialists dedicated to daily email operations and reporting.
• Foster a collaborative team culture, focused on curiosity and operational excellence.
• Liaise with legal to ensure all email/SMS activities comply with global regulations including GDPR, CAN-SMART, and other relevant privacy laws.
• Manage multiple projects with strict deadlines in a fast-paced environment, effectively prioritizing tasks.
• Comfortable managing a team and working cross-functionally across the organization.
• A commitment to quality and investing in results that add value to the business.

Requirements

• Minimum of 7 years Email Marketing experience managing large-scale content emails and automated campaigns to various customer segments.
• Previous Retail and E-commerce experience required with fashion industry experience a strong plus.
• Experience collaborating with a wide variety of teams including merchandising, business analytics and creative teams; comfortable giving directional input on email campaigns.
• Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics a plus).
• High degree of proficiency with email marketing platforms (Klaviyo preferred).
• Proficient in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma.
• Experience in executing A/B tests and thorough analysis of results.
• Proficient with BI/reporting tools analyzing guest data in an e-commerce environment.

Qualifications

• Excellent verbal, written and interpersonal communication skills.
• Ability to embrace change, seek additional learning, and keep abreast of new technology.
• Strong analytical, presentation, project management, and planning skills.
• Highly collaborative, putting the shared team goals first.
• Highly adaptive individual with the ability to work independently as well as collaboratively.
• Excellent business/marketing acumen with well-developed analytical and problem-solving skills.

Skills

• Experience and proficiency with Klaviyo, Adobe Analytics, SMS and other Customer Data Platforms.

Pay

Pay range: $90,000 to $144,000 annually depending on experience.

Schedule

In office Monday through Friday.