Temp Paid Media Specialist

About the role

The Paid Media Specialist supports UFCU's paid media strategy across digital and traditional channels, including performance marketing, local media buys, and publisher partnerships. This role involves media planning, execution, and optimization, while ensuring strong oversight of spend tracking, creative delivery, and performance outcomes.

Responsibilities

• Lead paid media strategy across digital and traditional channels, including paid search, paid social, display, local publishers, print, and emerging media opportunities.
• Define channel mix, spend allocation, pacing, and media priorities aligned to acquisition, engagement, and brand goals.
• Coordinate and support media buys directly where appropriate, partnering with publishers and vendors on pricing, placement, and flighting.
• Serve as a primary internal partner in paid media planning, prioritization, and performance discussions.
• Manage hands-on execution and optimization of paid digital campaigns across platforms.
• Coordinate creative asset delivery and execution, including creative rotations, refreshes, and versioning across channels.
• Analyze campaign performance and contribute optimization recommendations through regular performance reviews and testing cycles.
• Design and execute A/B and multivariate tests across creative, audiences, formats, and placements.
• Identify opportunities to improve efficiency, strengthen performance, and scale effective approaches.
• Coordinate work across multiple agencies and media partners, ensuring alignment to strategy, timelines, and performance expectations.
• Review and evaluate agency recommendations, validating assumptions, performance drivers, and optimization approaches.
• Track agency deliverables, reporting quality, and adherence to agreed pacing and scope.
• Identify opportunities to streamline agency workflows and improve operational efficiency.
• Track paid media spend, pacing, and forecasts across channels, ensuring alignment with approved plans.
• Produce clear, actionable reporting that explains what happened, why it mattered, and recommended next steps.
• Analyze performance data to inform planning, optimization discussions, and strategic adjustments.
• Partner with Analytics and Web teams to validate tracking, attribution, and measurement accuracy.
• Ensure media activity complies with platform policies, data privacy standards, and regulatory requirements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.
• 2-3 years of experience managing paid media across digital and/or traditional channels.
• Experience working with and coordinating multiple agencies or media partners.
• Experience analyzing performance data and contributing optimization recommendations.
• Experience tracking media spend, pacing, and performance reporting.
• Experience supporting transitions from agency-led to in-house media management.
• Must be bondable.

Preferred Requirements

• Experience placing media buys directly with publishers or vendors.
• Financial services or regulated-industry marketing experience.
• Familiarity with GA4, attribution tools, or media mix modeling concepts.
• Bilingual in Spanish.

Skills

• Ability to lead cross-functional initiatives, manage agencies, and drive outcomes through influence.
• Hands-on paid media execution and optimization across multiple channels.
• Strong analytical skills to evaluate performance trends and support optimization recommendations.
• A high attention to detail, particularly related to creative QA, rotations, and execution accuracy.
• Clear written and verbal communication for presenting insights and collaborating across teams.

Core Competencies

• Demonstrating Member Obsession: Puts themselves in the Member’s shoes, looks for friction points, makes it personalized and easy.
• Demonstrating Performance Excellence: Sets standards for elevating excellence, ensures elevated quality, takes responsibility, conducts continuous improvement.
• Demonstrating Innovation: Challenges current thinking, approaches change with a positive mindset.

Work Environment

The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. This position requires working onsite three days a week at UFCU Plaza in Austin, Texas. This position may involve periodic stressful conditions. May occasionally require an adjusted work schedule, overtime, and evening/weekend hours. Frequent computer use at a workstation of up to two hours at a time. The noise level in the work environment is usually moderate.