Paid Media Specialist
Pennock · Media, PA · 3 mo ago
MarketingFull-time
Responsibilities
- Execute paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats
- Measure and report performance of digital marketing campaigns
- Identify trends and insights, and optimize spending and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications
- 2+ years of digital marketing experience
- Previous agency experience
- Deep knowledge of marketing tactics on Google and paid social
- Experience in optimizing landing pages and user funnels
- Strong analytical skills with the ability to build Google Data Studio reports
- Great communication and presentation skills
Benefits
- Health, dental, vision
- 401(k) match
- Unlimited PTO
- Referral bonus