TEMP - Director, Digital Marketing

About the role

We are seeking a creative, strategic, and detail-oriented Director of Digital Marketing to lead Nashville’s digital marketing team.

Responsibilities

• Strategic digital marketing leadership for Nashville recorded music.
• Team leadership and development for a growing team.
• Social media and connected platform strategy and innovation, including: social gaming, fanclubbing and new tech.
• With the biz dev team, manage partner relationships across Meta platforms, TikTok, Snapchat, Discord and other connected platforms.
• Individual campaign successes and holistic territory thinking and planning.
• CRM, data capture, fan-to-fan, and direct-to-fan marketing, including GDPR and data protection compliance.
• Website and landing page management including GDPR and data protection compliance.
• Manage the tools and systems BMG has available for digital marketing.
• Be the point of escalation for artists, their management and internal stakeholders for Nashville projects.
• Represent BMG’s core values.
• Integrate with marketing and streaming colleagues.

Qualifications

• Digital marketing knowledge and subject matter expertise on social media, audience development, online advertising and digital activations.
• Music industry campaign and marketing experience.
• Team leadership and development experience.
• Department management experience.
• Partner relationship experience, including pitching and CMS experience.
• Business acumen, including understanding of budgeting and revenue streams.
• Experience in and/or deep knowledge of country music.
• Curious about AI, new tech and emerging platforms. You try things, form a view and bring fresh ideas to the team.

Additional Information

• Benefits: Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote. Kick off your weekends early with Summer Fridays. Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning. Be inspired by our talented artists at our showcases and playbacks.
• Pay Range: $90,000 - $119,000 per annum