Technical Program Manager (Marketing Data Science)

About the role

The Technical Program Manager (TPM) supports the Marketing Data Science organization by leading the delivery, integration, and operationalization of data-driven and analytics-enabled marketing capabilities. This role ensures that data platforms, pipelines, models, and AI-enabled use cases are delivered in a compliant, scalable, and production-ready manner—bridging Data Science innovation with enterprise execution.

Responsibilities

• Lead cross-functional delivery of marketing data and analytics initiatives (e.g., data integrations, analytic enablement, model activation, measurement frameworks)
• Manage multiple concurrent data-centric workstreams, dependencies, risks, and delivery milestones
• Ensure analytics initiatives move from discovery or POC into governed, repeatable production solutions
• Serve as the primary operational partner to Marketing Data Science teams, supporting intake, prioritization, and delivery of analytics use cases
• Coordinate with ETS, data engineering, architecture, security, and risk teams to support data ingestion, access, and platform readiness
• Translate analytic requirements (models, features, signals, measurement needs) into executable delivery plans
• Enable activation of analytic outputs into marketing platforms (e.g., targeting, segmentation, propensity-based journeys)
• Support design and delivery of test-and-learn frameworks, measurement plans, and performance reporting
• Provide clear, executive-ready updates on data and analytics initiatives, including risks, trade-offs, and decision points
• Act as a translator between technical data teams and non-technical business partners
• Contribute to standardized intake, prioritization, and delivery models for analytics-driven work within Marketing
• Identify opportunities to improve data delivery speed, clarity, and scalability through better processes, tooling, and cross-team alignment

Requirements

• Extensive experience delivering complex, cross-functional technical or data-driven programs
• Strong understanding of analytics, data platforms, and how models and insights are operationalized
• Proven ability to work effectively with data scientists, engineers, and business partners
• Advanced program management skills including planning, dependency management, and risk mitigation
• Strong communication skills across technical and executive audiences

Qualifications

• Experience supporting marketing analytics, decision science, or data-informed personalization
• Familiarity with enterprise data governance, security, and privacy considerations
• Experience enabling AI or advanced analytics use cases within regulated environments
• PMP, CSM, or equivalent experience and training

Benefits

• Medical, dental, vision, life, disability, and other insurance plans
• ESPP (employee stock purchase program)
• 401K program with company match after 12 months of tenure
• HSA (Health Savings Account on the HDHP plan)
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
• Corporate discount savings program and other discounts
• On-demand training program
• Access to certification prep and a library of technical and leadership courses/books/seminars
• Certification discounts and other perks to associations that include CompTIA and IIBA