Technical Marketing Lead

Technical Marketing LeadW2 ContractPay Rate: $75 - $80 per hourLocation: Dublin, CA - Hybrid RoleJob Summary:We are looking for a Technical Lead - Marketing IT to provide hands-on technical leadership for the implementation of our Marketing Technology ecosystem. This role will be responsible for guiding developers, coordinating with vendors/SIs, and ensuring high-quality delivery of solutions across CRM/CDP, Loyalty, ESP, Consent Management, Customer Experience, Marketing, Customer Data Analytics, and AI/GenAI initiatives. Duties and Responsibilities:Lead the technical implementation of CRM/CDP, Loyalty, ESP, Consent, and Analytics platforms.Translate solution architecture and design documents into actionable technical tasks for development teams.Review code, configuration, integration workflows, and data pipelines to ensure quality and compliance with standards.Guide the development of APIs, microservices, and ETL/ELT pipelines (Snowflake and MarTech integrations).Oversee configuration and customization of CRM, Loyalty, and ESP platforms.Support development of customer portal and mobile app integrations (identity, loyalty, personalization).Ensure seamless integration between retail systems, POS, marketing, and analytics platforms.Work closely with vendor technical teams and SI partners, reviewing deliverables and resolving issues.Mentor internal developers and offshore teams to build technical capability.Act as the primary technical escalation point during delivery.Support the setup of DevOps pipelines, CI/CD, and environment management.Ensure monitoring, logging, and observability are embedded in delivered solutions.Drive adherence to data security, compliance (GDPR/CCPA), and enterprise IT standards.Identify opportunities for automation, optimization, and innovation.Contribute to reusable frameworks, integration templates, and best practices.Evaluate new technologies, tools, and methods for relevance to MarTech delivery. Requirements and Qualifications:Bachelor's degree in Computer Science, Information Systems, Engineering, or related field required.8+ years of IT experience, with at least 4+ years in technical leadership roles.Strong hands-on experience in CRM/CDP, Loyalty, ESP, and Consent Management platforms.Proven track record in data integration, API development, and Snowflake-based analytics solutions.Experience leading global development teams and managing vendor deliverables.Retail experience strongly preferred.Expertise in integration technologies (REST APIs, GraphQL, middleware, ETL/ELT).Proficiency in data modeling, SQL, and Snowflake or similar cloud data platforms.Strong understanding of DevOps, CI/CD pipelines, and cloud-native development (ex, Azure).Solid knowledge of data privacy, security, and consent management principles.Strong problem-solving skills, attention to detail, and ability to lead technical discussions.Excellent communication and mentoring skills. Preferred Qualifications:Loyalty Platforms.Snowflake or equivalent data engineering certifications.Azure or equivalent cloud platform certifications.Privacy-related certifications are a plus.Scrum/Agile certifications are a plus. Desired Skills and ExperienceTechnical Leadership, Marketing Technology (MarTech), CRM, Customer Data Platforms (CDP), Loyalty Platforms, Email Service Platforms (ESP), Consent Management, Customer Experience Technology, Marketing Analytics, Customer Data Analytics, AI/GenAI, Solution Architecture, Technical Design, Code Review, System Configuration, Integration Workflows, Data Pipelines, API Development, REST APIs, GraphQL, Microservices, Middleware, ETL/ELT, Snowflake, SQL, Data Modeling, Cloud Data Platforms, Azure, Cloud-Native Development, Customer Portal Integration, Mobile App Integration, Identity Management, Personalization, Retail Systems Integration, Point of Sale (POS) Integration, Vendor Management, Systems Integrator (SI) Management, Global Development Teams, Offshore Team Leadership, Developer Mentoring, Technical Escalation, DevOps, CI/CD, Environment Management, Monitoring, Logging, Observability, Data Security, Data Privacy, GDPR, CCPA, Enterprise IT Standards, Automation, Performance Optimization, Reusable Frameworks, Integration Templates, Agile/Scrum, Technical Problem Solving, Cross-Functional Collaboration, Retail Technology Bayside Solutions, Inc. is not able to sponsor any candidates at this time. Additionally, candidates for this position must qualify as a W2 candidate. Bayside Solutions, Inc. may collect your personal information during the position application process. Please reference Bayside Solutions, Inc.'s CCPA Privacy Policy at www.baysidesolutions.com.