SVP of Growth - B2C
CyberCoders · Culver City, CA · 4 days ago
HybridSales$100/hrFull-time
About the role
We are a high-growth technology platform specializing in digital privacy, security, and performance optimization for over 100 million users globally. Backed by a history of strategic acquisitions and a massive B2B2C partner network, we have achieved over 250% growth in recent years and currently generate well over $100M in annual recurring revenue. Recognized consistently as a top regional workplace, we continue to expand our market influence through patented technology and data-driven monetization strategies.
Core Responsibilities
- Own the end-to-end production of all growth assets (emails, landing pages, checkout flows, and upsell sequences).
- Unblock the pipeline and ensure a daily shipping cadence.
- Lead aggressive A/B and multivariate testing across pricing pages, cart flows, and renewal automation to maximize RPU (Revenue Per User).
- Directly manage the email channel (preferably via Braze) to drive retention and LTV through sophisticated, triggered behavioral programs and segmentation.
- Build a culture of "sprint-based" experimentation. You are equally comfortable writing a creative brief, reviewing session recordings, or partnering with engineering to remove friction in payment UX.
- Develop a standardized growth "playbook" that can be rapidly deployed across newly acquired brands, ensuring CAC/LTV ratios are optimized from day one.
Requirements
- 10+ years in Growth, eCommerce or Digital Marketing within a B2C SaaS or subscription model with the last 5 spent in leadership.
- Proven ability to drive high-velocity production and daily experiment shipping.
- Expert in full-funnel A/B testing, from landing pages to checkout and renewal.
- Deep technical proficiency in Braze, CMS platforms, and product analytics.
- Advanced focus on optimizing unit economics, specifically LTV, CAC, and RPU.
Background
10+ years in Growth, eCommerce or Digital Marketing within a B2C SaaS or subscription model with the last 5 spent in leadership.
Why Join Us?
- Impact: You own the P&L and the production engine for a $100M+ ARR business.
- Autonomy: We are looking for a leader to tell us how to move faster.
- Stability & Growth: Backed by a history of strategic acquisitions and 250% recent growth.
Benefits
- Comprehensive medical/dental/vision insurance with low premiums!
- Generous PTO plans.
- Company events.
- Hybrid work schedule.