SVP, Category & Insights

About the role

The Senior Vice President of Category & Insights is responsible for leading the development of Red Bull’s category management and customer and business insights strategies to ensure that Red Bull is seen as the thought leader both externally, in pursuit of selling opportunities with our retail partners, and internally throughout the business planning process with our category and account management teams. The end goal is to provide our employees and customers with cutting-edge analysis, research, reporting, tools and insights that lead to best-in-class promotion, distribution, and merchandising.

Responsibilities

• Develop long-term category strategies and specific initiatives considering company direction, focus area, key customers, market parameters and resources
• Agregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans
• Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance
• Drive the insights for the annual business planning process for sales team, channel programs, and initiatives
• Utilize current insights resources to anticipate business needs and uncover sales opportunities, guide the annual business planning process, and provide leading-edge Category Management solutions across all channels of trade
• Mine internal and external data to analyze the category, Brand, and consumer/shopper dynamics to maximize sales effectiveness in Distribution, Pricing, Promotion, and Merchandising
• Identify opportunity gaps and provide strategies to close gaps
• Foster strong internal partnerships with cross-functional team leadership (Shopper Insights, Shopper Marketing, Data Science) to inform and create effective retailer Category solutions
• Provide timely thought leadership to sales leaders and retailer decision makers from space, shopper, and category insights
• Be sought after and trusted by retailer partners in key decision moments
• Negotiate retailer-specific data platform offerings and ensure these tools are leveraged for category and brand growth
• Leverage multiple data sources to present compelling insights that drive annual selling strategies and go-to-market initiatives internally and in top-to-top retailer meetings
• Drive Red Bull space planning methodology and process proposed to key retailers to win captaincy designation
• Partner with sales teams to identify, prioritize, and plan the retailers best suited for Red Bull category captaincy
• Ensure the team leverages the latest shopper and category insights to develop annual planogram standards, consult product marketing on advanced assortment analytics, and inform Global category space planning training efforts
• Develop and train Red Bull Global category space planning modules for international market use
• Oversee the management of the current category and shopper insights content suite across all insight sources with a continuous improvement mindset for content and delivery
• Provide direction on our relationship with the dedicated IRI team and Numerator dedicated partners, ensuring seamless monthly delivery of accurate data and efficient use of resources
• Ensure that our approach to database design across all data sources is evolving with beverage, shopper, and retail trends
• Works with industry thought leaders (Kantar Retail, Mintel, Euromonitor, etc) to inform and influence their research and direction on the energy and other beverage categories
• Evaluate team decisions to acquire and manage tactical vendors: planogram software and efficiency tools, product libraries, and planogram services, including but not limited to: JDA/Blue Yonder, SMSB, and others

Requirements

• 12+ Years work experience in CPG/FMCG, Beverage industry Category Management preferred
• 4+ years of experience in Sales/Category Management, preferably within CPG/Beverage
• 4+ years of experience in Shopper Insights, preferably within CPG/Beverage
• Experience in Space Planning and Category Assortment, preferable within CPG/Beverage
• Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities including, but not limited to: Syndicated sales data (Circana, Nielsen etc.), shopper panel data (Numerator, etc.), loyalty card, custom research (Field Agent, etc)
• Ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations, and present to broad audiences
• Strong analytical and problem-solving skills with a proven track record of turning insights into actionable selling tactics
• Experience in people management and people development
• Strong customer-service aptitude
• Travel 30-40%

Qualifications

• Permanent
• Benefits eligible

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement

Where you'll be based

Santa Monica, California, United States

Company Information

Red Bull Giving wings to people and ideas since 1987. In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

Related Opportunities

Select your team