Category Insights Analyst

Market Trend Analysis

Analyzing market trends to identify emerging segments, consumer preferences, and shifts in the market.

Sales Data Analysis

Interpreting sales data to provide insights on performance metrics.

Data Management & Analytics

• Use various data sources, including retail sales data, household panel data, syndicated and custom research, and market analysis.
• Work with manager to interpret and translate complex data sets into clear and actionable recommendations for the business.

Competitive/Predictive Analysis

Monitoring and analyzing competitors' strategies, market positioning, trends, sales performance.

Category Management Strategies

• Developing strategies for category management, including product assortment and pricing strategies.

Key Metrics & Financial Targets

• Volume (40%)
• Distribution (30%)
• Budget Management (15%)
• Off-premise share (15%)

Influence

• Category Insights: impacts retailer decisions, such as product assortment, shelf placement, and merchandising strategies.
• Collaborate with Sales on strategies tailored to region or territory, considering local market conditions/customers.

Critical Relationships

• Sales
• National & Key Account Team
• Regional Account Teams

CS&I Third Party Data Providers

• Curating Insight stories

Sales Reporting

• Retailer gateway
• Up to date Shopper metrics in category and studies on Flavor

Skills Needed To Be Successful

• Preferrably 1 + years of proven category insights experience in the Consumer-Packaged Goods (CPG) industry, leveraging syndicated scan & household panel data platforms (Circana, Numerator)
• Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other Third-Party software applications (Qlikview)
• Strong data visualization skills in PowerPoint
• Eagerness to learn new concepts, analytics, and technical applications

Compensation

• Competitive annual salary from $70,000 to $80,000 based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

Purpose

Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.

Values

• Best in Our Craft
• Ambitiously Curious
• Made With Humility
• Daringly Disruptive