Category Insights Analyst

Market Trend Analysis

Analyzing market trends to identify emerging segments, consumer preferences, and shifts in the market.

Sales Data Analysis

Interpreting sales data to provide insights on performance metrics.

Data Management & Analytics

Use various data sources, including retail sales data, household panel data, syndicated and custom research, and market analysis.

Work with manager to interpret and translate complex data sets into clear and actionable recommendations for the business.

Competitive/Predictive Analysis

Monitoring and analyzing competitors' strategies, market positioning, trends, sales performance.

Category Management Strategies

Developing strategies for category management, including product assortment and pricing strategies.

Key Metrics & Financial Targets

• Volume (40%)
• Distribution (30%)
• Budget Management (15%)
• Off-premise share (15%)

Own Data Analysis and Insights

Supporting category management and shelf validation tasks on an ad-hoc basis.

Reporting and dashboards

Tracking and monitoring performance.

Influence Category Insights

Affects retailer decisions, such as product assortment, shelf placement, and merchandising strategies.

Critical Relationships

• Sales
• National & Key Account Team
• Regional Account Teams
• CS&I
• Third Party Data Providers

Sales Reporting

Retailer gateway

Up to date Shopper metrics in category and studies on Flavor

Skills Needed To Be Successful

• Preferably 1 + years of proven category insights experience in the Consumer-Packaged Goods (CPG) industry, leveraging syndicated scan & household panel data platforms (Circana, Numerator)
• Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other Third-Party software applications (Qlikview)
• Strong data visualization skills in PowerPoint
• Eagerness to learn new concepts, analytics, and technical applications

Compensation

• Competitive annual salary from $70,000 to $80,000 based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth