Sugarloaf Events Marketing Coordinator

Responsibilities

• Support the Events Manager in planning, logistics, and execution of all resort events.
• Develop and maintain detailed event timelines, run-of-show documents, and logistics checklists.
• Cook up and maintain event timelines, run-of-show documents, and logistics checklists.
• Coordinate with internal departments — including F&B, Mountain Operations, Guest Services, Lodging, and Retail — to ensure event needs are identified and met.
• Manage vendor relationships and on-site logistics including equipment, staging, signage, and staffing needs.
• Recruit, schedule, train, and manage event volunteers; maintain volunteer database.
• Serve as the on-site lead during events, managing day-of execution and troubleshooting in real time.

Promotional & Marketing Coordination

• Work closely with the Marketing team to develop and execute event promotional plans across email, social media, paid channels, and on-mountain signage.
• Brief and coordinate with the Graphic Designer on event collateral including flyers, digital assets, signage, and event programs; proofread and ensure brand consistency.
• Collaborate with the Photographer/Videographer to plan and brief event content capture; support content calendar integration.
• Coordinate with the CRM Manager on event-related email campaigns, segmentation, and post-event communications.
• Draft copy for event promotional materials, social posts, website listings, and partner communications.
• Maintain and update resort event listings across digital platforms and third-party event calendars.

Guest & Partner Relations

• Serve as the primary point of contact for guest inquiries related to events and programming.
• Serve as the primary point of contact for guest inquiries related to events and programming.
• Serve as the primary point of contact for guest inquiries related to events and programming.
• Serve as the primary point of contact for guest inquiries related to events and programming.
• Serve as the primary point of contact for guest inquiries related to events and programming.
• Represent Sugarloaf Mountain Resort as a positive brand ambassador with community partners, sponsors, and guests.

Ticketing, Registration & Reporting

• Collaborate with Events Manager, learning and assisting with ticketing, registration, and reporting platforms.
• Work with Events Manager to track event attendance, registration data, and key performance metrics.
• Work with Events Manager to conduct post-event analysis and prepare recap reports with attendance figures, guest feedback, and recommendations for future events.

Qualifications

• Required: Bachelor's or Associate's degree in Event Management, Marketing, Hospitality, Communications, or a related field — or equivalent work experience.
• Required: 1-3 years of experience in event coordination, event marketing, or a closely related role.
• Required: Strong organizational skills with the ability to manage multiple concurrent projects under deadline.
• Required: Excellent written and verbal communication skills.
• Preferred: Proficiency in Microsoft Office/365; comfort with digital tools and event management software.
• Preferred: Ability to work flexible hours including evenings and weekends during peak event periods.
• Preferred: Ability to work outdoors and on-mountain in winter conditions.
• Preferred: Familiarity with event platforms such as EventBrite, RunSignUp as well as our CRM systems SalesForce and Springer Miller.
• Preferred: Experience with Canva, Adobe Creative Suite, or similar tools for basic collateral creation or review.
• Preferred: Passion for the mountain lifestyle and genuine enthusiasm for the Sugarloaf community.

Working Conditions

• Sugarloaf is a four-season resort that flexes to business levels.
• The coordinator role should anticipate reduced hours and potential layoffs during the shoulder seasons, including late May-July and late October-November.
• Layoff and/or reduction of hours will be notified in advance and depend on business levels and the needs of the team.
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Sugarloaf Team Member Benefits Include Free lift pass for skiing and/or riding (at all Boyne