Studio Manager - Rockville, MD

About the role

This role will be responsible for driving the performance & operations of our Rockville, MD studio. With a focus on building brand awareness in the market, optimizing studio class schedules, serving as a lead instructor on schedule, driving utilization through new client conversion and increasing client frequency, and leading an efficient studio operation, this role provides a tremendous opportunity to grow SLT at the studio level.

Responsibilities

• Class Quota Work: Maintain an optimal teaching presence while serving as a resource for the instructor team. Serving as a reference point for the instructor team on a regular basis, looking for opportunities to support newer instructors with guidance and mentorship. Model SLT standards for tenured instructors. Step in and cover classes when the need arises.
• Schedule Optimization: Ensure that all classes happen on time and on schedule, including managing instructor subs in collaboration with T&D. Analyze class performances on a regular basis, looking for opportunities to optimize instructor allocation, optimize class types, add new class times.
• Driving Utilization & Revenue: Drive new client conversion through strategic first-timer engagement tactics. Targeted email and phone outreach to existing clients and new leads. Identify opportunities to generate new leads and potential client pipelines, such as creating special curated classes or in-studio events that target specific customer segments, and partnerships with local businesses and community groups that align well with our brand and help drive attendance. Ensure proper execution of marketing campaigns, including setting up promotional signage, updating message boards, enrolling client services team members, and ensuring instructor announcements are in place and executed effectively.
• Operational Efficiency: Recruit, on-board, and manage front desk staff, ensuring that customer service team members are well-trained and effectively driving in studio sales and managing daily operations. Assist in the performance management of instructor operations in collaboration with T&D. Relay information about upcoming promotions, schedule changes, or internal rollouts to your in-studio teams.
• Facilities Management: Ensure the studio is well-maintained, and that all maintenance issues are addressed in a timely manner. Manage upkeep and maintenance of machines. Customer Service & Client Management: Handle client inquiries, resolve issues, and ensure clients feel heard and valued in a timely and professional manner. Drive client retention through personalized follow-ups, milestone recognition, and renewed focus on rewarding loyalty.

Qualifications

• Management experience, preferably in the fitness, wellness or retail industry (a plus)
• Previous group fitness experience preferred
• Self-starter with strong managerial and interpersonal skills
• Able to multi-task and think and react quickly
• Excellent interpersonal and communication skills
• Critical thinking skills are a must
• Able to work flexible, non-traditional hours, including weekends and holidays

Pay

$57,000.00+ per year, based on experience

Schedule

Flexible, non-traditional hours, including weekends and holidays