Strategy Director

About the role

The role of Director of Strategy at Monks involves shaping and executing Google Ads advertising growth initiatives. It requires a blend of strategic foresight and robust program management skills.

Responsibilities

• Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
• Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics and product POCs, ensuring tests are robust and insights are actionable.
• Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.
• Contribute to the development of key campaigns and identify opportunities to tailor messaging and integrate thought leadership for incremental revenue.
• Apply strategic optimizations including the application of Generative AI (GenAI) images to enhance campaign effectiveness.
• Champion efforts to increase marketing contactability rates by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers.
• Support the strategic direction and execution of marketing campaigns, leveraging seasonal events to drive share of wallet through personalized messaging.
• Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.
• Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and performing proactive risk management.
• Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders.
• Proactively facilitate cross-functional collaboration with Product Marketing Managers, Product Managers, Data teams, Engineering, Production, Data Scientists, MTO, and other product leads to ensure unified campaign efforts.
• Partner closely with legal and local counsel to ensure campaign compliance and meet localization requirements across various countries and regions.

Requirements

• 10+ years of experience
• Strong strategic thinking and analytical skills, excellent communication and presentation skills, proven ability to work effectively across cross-functional teams, experience with project management methods
• Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes
• Prominent track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals
• Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance
• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment

Qualifications

• Proven experience in digital marketing, preferably in a B2B context
• Experience with Google Ads and other digital marketing tools
• Knowledge of Generative AI (GenAI) and its application in marketing
• Experience in managing large-scale marketing campaigns
• Ability to work collaboratively with cross-functional teams
• Strong understanding of data analysis and its application in marketing strategy

Skills

• Strategic thinking and planning
• Data analysis and interpretation
• Project management
• Collaboration and teamwork
• Communication and presentation skills
• Adaptability and problem-solving
• Leadership and influence

Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth

Pay

$120,000—$140,000 USD

Schedule

Flexible, with a requirement to work from the office a set number of days per week, depending on the company's then-current Return to Office (RTO) policy, which is subject to change from time to time.