Strategic Product Manager - Engage Point

About the role

The Opportunity is to serve as a strategic product line owner at Velera, a premier payments credit union service organization (CUSO) and fintech solutions provider. The position is responsible for the growth and profitability of assigned product lines, including credit, debit, fraud, and digital.

Responsibilities

• Create, manage, and implement an annual strategic plan, marketing plan, and budget.
• Forecast line revenue and profitability by gathering and analyzing internal capabilities and capacity, market demand, and external competitive information.
• Develop and manage budget for each assigned product and any associated marketing campaigns.
• Gather and prioritize product, market drivers, industry trends, customer requirements, and launch new business and technical solutions to help deliver winning payment solutions to the industry.
• Partner with Marketing Services to create and prepare advertising and promotional materials for products and solutions for member credit unions and consumers.
• Partner with member credit unions and advisory group credit unions for select market evaluation, research, surveys, focus groups, and pilot testing.
• Create and publish or present thought leadership regarding trends and usage of assigned product lines.
• Ensure effective communication of pertinent information to internal staff and external member-owners relating to new solution initiatives and existing solution enhancements.
• Lead and participate in meetings to support the executive committees throughout developmental stages to track and communicate progress; participate in various Velera, Vendor, Partners, financial institution executives or other advisory groups or committees.
• Maintain current knowledge of the latest industry trends and integrate them into product line where appropriate; consult credit unions on best practices relating to product.
• Communicate and routinely update solution performance information to senior leadership.
• Represent and support Velera personnel at sales meetings, vendor and partner meetings, trade shows, financial institution site visits, and association functions.
• Direct the development of product documentation, procedures, training, and marketing materials.
• Conduct technical analysis, determine technical product direction, and direct development.

Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or related field or equivalent combination of education and experience required.
• Combined seven (7) years of experience in product management, agile project management, product marketing, technical product implementations, and/or business systems analysis supporting technical products required, with a minimum of two (2) years in product management required.
• Experience with product budgeting and forecasting required.
• Experience with the financial, credit union industry, and core or account processing required.