Strategic Partner Manager, Creators - Fashion
Meta is seeking a results-driven Strategic Partner Manager to lead relationships with fashion creators across Instagram, Facebook, and other Meta products. This role owns a portfolio of high-value fashion creator partnerships, working to deepen their presence, product adoption, and monetization on Meta platforms. The SPM will act as a trusted advisor to creators and their representation while serving as the key cross-functional partner for Fashion within Global Partnerships—connecting creator needs to Product, Marketing, and Comms.
Responsibilities
- Own and grow a portfolio of ~250 strategic fashion creator relationships, serving as the primary point of contact and trusted advisor
- Develop and execute partnership strategies that drive product adoption, content investment, and monetization outcomes for creators on Meta platforms
- Build executive-level relationships with creators, talent management, and representation across the fashion industry
- Serve as a key cross-functional POC for Fashion—partnering with Product, Marketing, Comms, Sales, and Policy to translate creator needs into internal action
- Design and land tentpole moments and programs tied to key fashion industry events (Fashion Weeks, awards)
- Drive adoption of Meta's creator monetization and commerce products within the fashion vertical
- Provide structured market and competitive intelligence on fashion creator sentiment, platform preference, and emerging trends to inform product and GP leadership
- Represent Meta externally at industry events and evangelize the creator opportunity
- Track, measure, and report on portfolio health and partnership impact against goals
Requirements
- 7+ years of experience in partnerships, talent management, creator/influencer marketing, media, entertainment, or a related field
- Experience working directly with creators, talent, agencies, or representation
- Demonstrated experience building and managing external relationships
- Experience influencing and driving alignment across cross-functional teams (Product, Marketing, Comms)
- Communication and presentation skills, with experience presenting to senior external stakeholders
- Experience operating with a high degree of autonomy in a time-sensitive, ever-changing environment with multiple competing priorities
- Analytical skills, with experience using data to prioritize a portfolio and measure partnership impact
- Bachelor's degree or equivalent experience
Preferred Qualifications
- Experience designing and executing creator programs tied to major industry moments (e.g. Fashion Week activations)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Familiarity with Meta's creator products including monetization tools and commerce surfaces
- Established network across fashion creators and creator representatives and management firms
- Understanding of the competitive creator platform landscape (TikTok, YouTube, Pinterest, Snap)
- Direct experience in the fashion industry—brands, publishers, agencies, talent management, or fashion media
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience managing a portfolio at scale (250+ relationships) with a tiered engagement model
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Pay
$131,000/year to $190,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location.
Benefits
Meta offers benefits including health, wellness, and professional development opportunities. Learn more about benefits at Meta.