Partner Manager, Creator Marketing

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions). Also remove "Responsibilities NA Creator & Partner Monetization — part of NA Creative Ops." maybe that's part of intro? Actually the posting starts with "Responsibilities NA Creator & Partner Monetization — part of NA Creative Ops." That seems like a heading but we should treat as part of intro? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. We need to parse the content and produce sections. Let's extract sections: - About the role: The role introduction paragraph(s). The text: "Role Introduction: We're looking for someone who sits at the intersection of product marketing and partner management — not a traditional partner manager. You'll own the GTM and adoption strategy for TikTok One Platforms across NA creator marketing agencies. As a Product Marketing Manager, you will focus on both existing partners and growing new partners, centered around driving adoption of product solutions designed to allow brands to invest in creator marketing and on TikTok ads. The team’s culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next. In this role, you will work directly with partners in the creator marketing ecosystem. You will work closely with various internal stakeholders including product, strategy, legal, partner activation & enablement, and marketing to develop new ways for consumers to interact with products, services and experiences they love." We can put that under

About the role

with

. - Responsibilities: The bullet list after "Responsibilities:" includes many items. We'll put under

Responsibilities

with

• each bullet. - Qualifications: There's "Minimum Qualifications:" and "Preferred Qualifications:" We could combine under

  Qualifications

  with sub-sections? The instruction only allows those headings; we could put both minimum and preferred under Qualifications heading, maybe separate paragraphs. Could also split into Requirements? But they said we can use Requirements heading if there is content. There's no explicit "Requirements" separate; qualifications cover that. We'll use Qualifications heading. - Skills: Not explicitly listed separate; but qualifications include skills. Could we create Skills section? Probably not needed; we can keep under Qualifications. - Benefits: The posting includes benefits description: "Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice." Also there is mention of benefits may vary depending on nature of employment and country work location. That's substantive. So we can include Benefits heading. - Pay: There's compensation description: base salary range $108000 - $208800 annually, plus mention of bonuses, RSUs. So we can include Pay heading. - Schedule: Not mentioned. No schedule info. So we should not include Schedule heading. - About TikTok: There's a paragraph about TikTok mission etc. Could be under About the role? Or maybe a separate "About TikTok" but not in allowed headings. Could fold into About the role? The instruction says use those headings for section headings; we could also include a section like "About TikTok" but not in list; better to incorporate into About the role or maybe omit? The instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It didn't forbid other headings besides the list? It says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The e.g. suggests those are examples but likely they want only those headings. Safer to stick to those headings. So we can put TikTok description under About the role or maybe under a separate "About the company" but not allowed. We'll incorporate into About the role paragraph. - Diversity & Inclusion, TikTok Accommodation, Job Information (including Fair Chance etc.) are boilerplate/legal; we should remove them. - Also remove "Responsibilities NA Creator & Partner Monetization — part of NA Creative Ops." maybe that's a heading but we can treat as part of intro? It's not a standard heading; we can drop it or incorporate into About the role. - Also remove duplicated lines: there is repeated "TikTok is committed to creating an inclusive space..." etc. That's EEO boilerplate; remove. - Remove application instructions: none seen besides accommodation link; but that's part of accommodation boilerplate; remove. - Remove "Job Information 【For Pay Transparency】Compensation Description (Annually)" maybe we keep compensation but drop the label. Now produce HTML:

  About the role

  ... combined intro + TikTok mission ...

  Responsibilities

  • Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution
  • Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues.
  • Drive product and business adoption of creative product integrations and solutions
  • Ensure smooth launch and localization of new features or solution tiers in different North America markets
  • Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
  • Project manage complex integrations with various partners
  • Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making
  • Identify opportunities to scale existing solutions for more businesses and creators.
  • Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale.
  • Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability.
  • Source and qualify new partnerships that fit into overall creator marketing needs.
  • Represent TikTok in external meetings with executives from other companies while displaying the highest personal integrity and ethics.

  Qualifications

  Minimum Qualifications:

  • 5+ years in product marketing, GTM, or commercialization — ideally in a marketplace, creator economy, adtech/martech, or platform business.
  • Demonstrated product sense: comfortable evaluating product-market fit, prioritizing based on partner and business impact, and giving structured product feedback — not just relaying partner requests.
  • Strong quantitative and qualitative analytical skills: able to build a business case, size an opportunity, and read performance data to adjust strategy.
  • Excellent written and verbal communication — able to produce executive-ready narratives and materials for both partners and internal leadership.
  • Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service).
  • Comfortable operating with ambiguity and driving cross-functional alignment without direct authority.
  • Bachelor's degree

  Preferred Qualifications:

  • Direct experience in creator economy, influencer marketplace, or social platform ecosystems.
  • Familiarity with creator/agency compensation models (flat fee, performance, affiliate) and branded content rights/IP basics.
  • Agency-side or adtech/martech background — understands how agencies evaluate and adopt new platform tools.
  • Experience localizing or scaling a product/solution across regions or markets.

  Benefits

  Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

  Pay

  The base salary range for this position is $108,000 - $208,800 annually. Compensation may vary outside of this range depending on a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that may be eligible for additional discretionary bonuses/incentives and restricted stock units.

  We should ensure no extra fluff. Also ensure we didn't include any boilerplate like "TikTok is the leading destination..." we omitted that; but maybe we should keep some of that under About the role? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The TikTok mission description is substantive; we should include it. We omitted it. Let's add a paragraph about TikTok mission under About the role. Thus About the role paragraph: combine role introduction and TikTok mission. Let's craft:

  We're looking for someone who sits at the intersection of product marketing and partner management — not a traditional partner manager. You'll own the GTM and adoption strategy for TikTok One Platforms across NA creator marketing agencies. As a Product Marketing Manager, you will focus on both existing partners and growing new partners, centered around driving adoption of product solutions designed to allow brands to invest in creator marketing and on TikTok ads. The team’s culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next. In this role, you will work directly with partners in the creator marketing ecosystem. You will work closely with various internal stakeholders including product, strategy, legal, partner activation & enablement, and marketing to develop new ways for consumers to interact with products, services and experiences they love. TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

  That preserves all. Now ensure we didn't include any duplicated lines. Also we removed "Why Join Us" etc. That's substantive? It's about mission and values; we already captured mission. The "Why Join Us" paragraph is somewhat repetitive; we can omit as it's similar to mission. But to preserve ALL substantive information, we might need to include it. However it's largely same as mission; but we could include it as part of About the role. Let's incorporate the "Why Join Us" paragraph after the mission. The "Why Join Us" text: "Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and