Strategic Marketing Manager - Municipal

About the role

You will play a critical role in developing and translating category strategy into actionable customer segment, market-level plans and commercial impact. This role is responsible for advancing and maintaining deep category intelligence, customer and segment insight, and value propositions, while owning execution of go-to-market initiatives that improve sales effectiveness, positioning, and performance.

Responsibilities

• Develop and maintain category growth outcomes and customer segment intelligence, TAM/SAM assessment, market definition, customer segment insights, competitive analysis, and Voice of Customer (VOC) synthesis to inform category strategy and go-to-market priorities.
• Translate market and customer insight into prioritized actionable customer segment plans, supporting category strategy with clearly defined customer segment priorities, use cases, and growth opportunities.
• Own customer segment-level value propositions, messaging, and commercial claims, partnering closely with GM, Sales, Product Line Ownership, Engineering, and Legal to ensure positioning is differentiated, accurate, and defensible.
• Develop and translate strategy into execution and measurable impact by owning customer segment-level go-to-market plans, sales playbooks, and enablement aligned to category and commercial priorities.
• Lead commercially facing content strategy for assigned categories and customer segments, ensuring content supports priority use cases, buyer roles, and selling motions across direct and channel environments.
• Own customer segment-level industry event and trade show strategy and execution, including event selection, objectives, messaging focus, booth/content alignment, and post-event follow-through in partnership with Sales and Revenue Operations.
• Partner closely with Sales and Revenue Operations to develop, deploy, and optimize customer segment-specific sales plays, tools, and performance tracking.
• Identify and address gaps in positioning, messaging, packaging, pricing, or enablement that limit commercial effectiveness within priority customer segments.
• Support product and portfolio launch, coordinating cross-functionally to ensure customer-segment-specific readiness, adoption, and commercial impact through Phase 0 NPI involvement.
• Incorporate customer feedback, sales input, and performance insights (e.g., SFDC, win/loss, event outcomes) to continuously refine customer segment positioning, sales plays, and execution plans.
• Communicate clearly and effectively with cross-functional partners, translating insight and strategy into structured guidance, execution plans, and recommendations that support decision-making and field effectiveness.

Qualifications

• Bachelor’s degree in marketing, Business, Engineering, or related field; MBA or advanced degree preferred.
• 8-10 years of experience in B2B marketing, strategic marketing, product marketing, or category marketing, preferably in an industrial or manufacturing environment.
• Proven ability to develop market and segment insight and translate it into effective positioning, sales enablement, and GTM execution.
• Experience working cross-functionally with Sales, Product Line Ownership, Engineering, Legal, and Revenue Operations.
• Strong understanding of value proposition development, competitive positioning, and claims governance.
• Experience supporting or leading go-to-market execution, including sales plays, content, events, campaigns, and launches.
• Familiarity with multiple routes to market (direct sales, distribution, OEM, systems integrators) and the implications for GTM strategy.
• Strong analytical and problem-solving skills, with the ability to use data and market evidence to inform decisions.
• Strong communication skills, with the ability to translate complex information into clear, actionable outputs.
• Experience leveraging CRM and marketing technologies (e.g., SFDC); comfort working with data, dashboards, and insight tools.

Benefits

• Compensation: Annualized base pay range from $82,300 - $152,800 / year.
• Pentair offers a comprehensive benefits package including health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs.
• EEO Employer: Pentair is an Equal Opportunity Employer. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day.