Strategic Marketing Manager

About the role

Justrite Safety Group is seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of our Business Units operating in a fast-growing and opportunity-rich market. This role defines where to play and how to win, translating market insight into clear segment priorities, value propositions, and roadmap decisions that drive revenue and margin growth.

Responsibilities

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.
• Conduct comprehensive market analysis and sizing to identify key adjacencies, white spaces, and other growth opportunities ("Where to Grow").
• Assess opportunities against current and potential future capabilities of Justrite and own BU ("Strategic Fit").
• Identify specific growth strategies (potential new products, product extensions, positioning, lead generation, etc) to grow into those opportunities ("How").
• Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.
• Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.
• Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.
• Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.
• Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages.
• Partner with Sales to align marketing programs with account priorities and pipeline targets.
• Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance.
• Allocate budget across channels based on ROI and performance analytics.
• Develop and deploy DVP messaging effectively across social media, website content, outbound activity, in-person engagement, and distributor and end-user communications.
• Partner with sales leadership to train field sales teams on DVPs, equipping them to communicate value more effectively and improve conversion in customer interactions.
• Support sales teams through training, product collateral, and easy access to marketing and product resources for key customer meetings and sales opportunities.
• Strengthen sales effectiveness by ensuring the field has practical tools, clear messaging, and responsive support to advance opportunities and improve win rates.
• Leverage above growth strategy to drive: Lead go-to-market strategy for new product launches and portfolio expansions.
• Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.
• Conduct competitive intelligence and win/loss analysis to inform strategic decisions.
• Translate complex technical capabilities into compelling business value narratives.
• Equip Sales with effective tools, content, and insights that increase win rates.
• Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities.
• Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction.
• Leverage marketing analytics and CRM data to identify growth levers and performance gaps.
• Develop and manage annual marketing plans and budgets aligned to growth objectives.
• Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact.
• Deliver clear, data-driven performance reporting to business unit leadership.
• Continuously refine strategy based on performance data and market feedback.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• 8+ years of marketing experience, preferably in industrial or technical markets.
• Proven track record of developing and executing marketing strategies that drive measurable revenue growth.
• Strong business acumen and ability to operate as a strategic partner to sales and product leadership.
• Experience leading cross-functional initiatives in complex, matrixed organizations.
• Deep understanding of demand generation, product marketing, and go-to-market strategy.
• Ability to translate technical product features into clear, differentiated market value.
• Strong analytical capability with experience using marketing and CRM performance data.
• Exceptional written and verbal communication skills.
• Willingness to travel up to 25% - 50%.

Benefits

The position offers a competitive base salary ranging from $95,000 to $140,000. Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You will receive a competitive salary and benefits package. We understand the importance of work-life balance, so we offer flexible hours and remote work options, giving you the freedom to manage your time effectively. These options vary depending on the specific roles and business needs. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.