Strategic Content Writer

About the role

The Strategic Content Writer develops content that translates Merrick's technical expertise into clear, compelling insights for clients, prospects, recruits, and industry audiences. This role partners closely with subject matter experts, market leaders, and marketing team members to create thought leadership, website content, articles, client-focused resources, case studies, campaign content, and other communications that strengthen Merrick's brand and position the firm as a trusted advisor. The ideal candidate is an exceptional interviewer, researcher, and storyteller who can quickly understand technical concepts and transform them into content that is relevant, accessible, and engaging for targeted audiences.

Responsibilities

• Develop high-quality content that supports Merrick's strategic marketing, communications, brand positioning, and market growth objectives.
• Partner with technical subject matter experts, market leaders, and marketing leadership to identify content opportunities and develop thought leadership, industry insights, and client-focused content.
• Conduct interviews and research to uncover market trends, client challenges, emerging opportunities, and compelling story angles.
• Translate complex technical concepts into clear, engaging content for diverse audiences and communication channels.
• Write and edit articles, website content, case studies, project profiles, email campaigns, brochures, presentations, videos, and social media content.
• Lead the development of long-form content initiatives, including thought leadership, trend reports, executive briefs, industry insights, and strategic campaigns.
• Collaborate with content, creative, digital, and business unit teams to execute integrated marketing initiatives.
• Ensure content aligns with Merrick's brand standards, messaging, editorial guidelines, and SEO best practices.
• Analyze content performance, identify new content opportunities, contribute to editorial planning, and mentor junior marketing team members.

Requirements

• Exceptional writing, editing, storytelling, and communication skills.
• Ability to interview technical professionals, conduct research, and translate complex subject matter into audience-focused content.
• Ability to identify meaningful insights, trends, and story opportunities from technical information and conversations.
• Strong understanding of content strategy, messaging, brand positioning, and multi-channel content development.
• Excellent project management, organizational, and prioritization skills, with the ability to manage multiple projects independently.
• Strong collaboration and relationship-building skills.
• High attention to detail and commitment to quality.

Qualifications

• Bachelor's degree in Writing, English, Journalism, Communications, Marketing, or a related field.
• 7-10 years of professional writing experience in marketing, communications, journalism, public relations, content development, or a related field.
• Experience developing articles, case studies, website content, thought leadership content, and strategic marketing communications.
• Experience conducting research and interviewing subject matter experts to develop original content.
• Proven ability to translate technical, complex, or specialized information into clear and compelling content for business and client audiences.
• If selected for an interview, candidates must provide writing samples demonstrating strong writing, storytelling, research, and content development skills.

Desired Qualifications

• Experience writing for engineering, infrastructure, architecture, construction, environmental, energy, technology, or other technical industries.
• Experience interviewing engineers, scientists, planners, architects, or other technical subject matter experts.
• Familiarity with SEO/LLM, content strategy, analytics, and digital content best practices.
• Experience developing thought leadership, industry intelligence, executive briefs, advisory content, trend analyses, or similar insight-driven content.
• Occasional travel may be required.

Benefits

• Employee Ownership – All eligible U.S. employees participate in our Employee Stock Ownership Plan (ESOP), sharing in the company’s success.
• Comprehensive Compensation & Benefits – Competitive compensation and benefits package including health insurance, dental and vision coverage, and paid time off (PTO).
• Robust Referral Program – Earn incentives for referring top talent to join our team.
• Performance Reviews – Annual reviews to recognize contributions and support career growth.
• Professional Development – Access to ongoing training and development opportunities to build your skills and advance your career.
• Employee Recognition – Formal programs to celebrate achievements and outstanding performance.
• Peer Mentor Program – Get support and guidance through structured mentorship opportunities.
• Additional programs and benefits designed to support your success and well-being.