Web Content Strategy Writer

About the role

The Web Content Strategy Writer is responsible for writing, editing, and optimizing a variety of content for Loma Linda University Health internal and external websites and other digital products. Requires strategic editorial thinking and producing a high volume of web marketing content on deadline for healthcare and academic clients across the organization. Is responsible for translating complex information and concepts into informative, easily understandable consumer-facing content and finding creative ways to engage audiences. Successfully interprets and incorporates reviewer feedback to efficiently produce copy within established processes. Meets deliverables including content plans and copy for evergreen web pages, online promotional campaigns, web apps, user interfaces, and more. Works with generative AI tools and content to support user experiences while ensuring brand alignment and maintaining quality standards. Supports the development and execution of content strategy and guidelines, champions user interests, and shapes the organization's voice online with the guidance of the Web Content Strategy Manager. Assists with multiple projects, collaborates with project teams, and skillfully works to meet the needs of a large organization.

Responsibilities

• Write, edit, and optimize content for Loma Linda University Health internal and external websites and other digital products.
• Translate complex information and concepts into informative, easily understandable consumer-facing content.
• Find creative ways to engage audiences.
• Interpret and incorporate reviewer feedback to efficiently produce copy within established processes.
• Meet deliverables including content plans and copy for evergreen web pages, online promotional campaigns, web apps, user interfaces, and more.
• Work with generative AI tools and content to support user experiences while ensuring brand alignment and maintaining quality standards.
• Support the development and execution of content strategy and guidelines.
• Champion user interests and shape the organization's voice online with the guidance of the Web Content Strategy Manager.
• Assist with multiple projects, collaborate with project teams, and skillfully work to meet the needs of a large organization.

Requirements

• Solid understanding of healthcare marketing communications and academic marketing communications.
• Strong writing skills related to search engine and generative engine optimization.
• Solid understanding of marketing communications.
• Solid understanding of conversion rate optimization, UX, information architecture and best practices for mobile.
• Understanding of storytelling techniques in multiple formats.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, UX, Business or related field required.
• Minimum five years of experience in web content development required.

Skills

• Solid understanding of healthcare marketing communications and academic marketing communications.
• Strong writing skills related to search engine and generative engine optimization.
• Solid understanding of marketing communications.
• Solid understanding of conversion rate optimization, UX, information architecture and best practices for mobile.
• Understanding of storytelling techniques in multiple formats.

Benefits

None specified.

Pay

Details not specified.

Schedule

Details not specified.