Strategic Business Partner (Marketing Performance Manager)

Role Summary

The Strategic Business Partner will serve as a performance-focused marketing advisor to law firm clients. This role is not executional—instead, it emphasizes vendor oversight and collaboration, data-driven decision-making, and strategic coaching. Success is measured by improved client ROI, vendor accountability, and actionable insights that drive firm growth.

Key Responsibilities & Measurable Outcomes

• Vendor Collaboration & Performance Management

  • Review and evaluate third-party marketing vendor performance (PPC, SEO, media buying) across 10–15 client accounts monthly.
  • Ensure alignment with business goals by tracking KPIs such as CPL, CPC, lead quality, and ROAS.
  • Initiate corrective actions with underperforming vendors within 10 business days of identifying issues.
  • Benchmark vendor performance quarterly against industry standards and internal best practices.

• Client Education & Strategic Guidance

  • Conduct monthly strategy calls with each client to review performance and guide decision-making.
  • Coach clients on evaluating vendor effectiveness and marketing ROI.
  • Identify operational gaps (e.g., intake, tracking) and collaborate with internal consultants to resolve them within 30 days.

• Marketing Metrics & Client Reporting

  • Deliver bi-weekly performance reports that connect marketing spend to client growth metrics.
  • Interpret and communicate marketing data to clients in clear, actionable terms.
  • Recommend budget reallocations or strategy shifts based on performance trends at least once per quarter per client.

• Internal Collaboration

  • Align with internal teams (operations, leadership) to ensure marketing efforts support scalable growth.
  • Participate in weekly team syncs to share insights and coordinate cross-functional strategies.

Qualifications

• Required:
  • 5+ years in marketing strategy, client account management, or vendor oversight.
  • Proven experience managing PPC, SEO, and digital marketing performance.
  • Strong analytical skills with fluency in CPL, CPC, CPA, and ROAS.
  • Excellent communication and client advisory skills.
  • Ability to hold vendors accountable using data and business logic.
• Preferred:
  • Experience in legal marketing or consulting for law firms.
  • Familiarity with CRM systems, lead tracking, and intake workflows.
  • Ability to work cross-functionally with marketing, operations, and client success teams.

Success Metrics

• Client satisfaction scores of 90%+ on quarterly surveys.
• Vendor performance improvements within 60 days of intervention.
• Client ROI visibility increased through consistent reporting and education.
• Retention of client accounts for 12+ months due to strategic impact.

Why Join Firm Performance?

• Work with a high-performing team led by a legal marketing expert.
• Focus on strategic impact—not executional tasks.
• Help law firms grow profitably with clarity and accountability.
• Enjoy flexible work arrangements and high-impact consulting.

Starting Salary

$100,000/year